Chapter 18 Ethics and Socially Responsible Marketing
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Chapter 18 Ethics and Socially Responsible Marketing
Chapter 18 Ethics and Socially Responsible Marketing
Chapter 18 - Ethics and Socially Responsible MarketingChapter 18Ethics and Socially Responsible MarketingMultiple Choice Questions1.Using profit as th Chapter 18 Ethics and Socially Responsible Marketing he sole guide for corporate action can lead to:A. increased short-run and long-run profitability.Bx short-term profits but long-term loss of customers.c. long-term profitability but short-term losses.D.increased corporate social responsibility.E.an increased customer base in the long run.Using profi Chapter 18 Ethics and Socially Responsible Marketing t as the sole guide for corporate action will lead to short-term profits but long-term loss of customers. Firms should balance their priorities of makChapter 18 Ethics and Socially Responsible Marketing
ing a profit and keeping their customers.Accessbdify. Keyboard NavigationBlooms UnderstandDifficulty: EasyLearning Objective: Ỉ8-0Ỉ làentiịỵ win' markChapter 18 - Ethics and Socially Responsible MarketingChapter 18Ethics and Socially Responsible MarketingMultiple Choice Questions1.Using profit as th Chapter 18 Ethics and Socially Responsible Marketing rs?A. Profitability in the long runB- Maintaining consumer trustc. Profitability in the short runD.Meeting targets of unit salesE.Interaction with the development teamMaintaining consumer trust should be of paramount importance to marketers. If customers feel that a company is not acting responsibly Chapter 18 Ethics and Socially Responsible Marketing , they will no longer support it by purchasing its products.18-1Chapter 18 - Ethics and Socially Responsible Marketing/kcessiMíạ.' Keyboard NavigationChapter 18 Ethics and Socially Responsible Marketing
Blooms, UnderstandDifficulty: EasyLearning Objective: 18-02 Identify why marketers should be concerned about ethics.Topic: IS-ỠỈ The Scope of MarketinChapter 18 - Ethics and Socially Responsible MarketingChapter 18Ethics and Socially Responsible MarketingMultiple Choice Questions1.Using profit as th Chapter 18 Ethics and Socially Responsible Marketing ks poorly in rating of the most trusted professions.B.Customers pay attention to issues related to corporate ethics and social responsibility c. Many executives believe that creating an ethical climate should be firm's number one priorityD,Generally speaking, customers do not trust professionals.E.C Chapter 18 Ethics and Socially Responsible Marketing ustomers are skeptical of marketing.As illustrated in Exhibit 18.1. customers trust level varies for various professionals. Nurses, pharmacists, medicChapter 18 Ethics and Socially Responsible Marketing
al doctors, and teachers are trusted professions and advertising practitioners, car salespeople, and telemarketers are among the least trusted professChapter 18 - Ethics and Socially Responsible MarketingChapter 18Ethics and Socially Responsible MarketingMultiple Choice Questions1.Using profit as thChapter 18 - Ethics and Socially Responsible MarketingChapter 18Ethics and Socially Responsible MarketingMultiple Choice Questions1.Using profit as thGọi ngay
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