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INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

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INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

OỈÍXÌĨO-Class: CLC I9DMA04 Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTOCHINA MARKETMajor: MARKE TINGSpe

INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET ecialized: INTERNATIONAL MARKE TINGClass: CLC 19DMA04Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTO CHINA

MARKETStudents group:Nguyen Thi Lan Niti - 1921005588Do Ngoe Thanh Ngan - 1921005543Nguyen Thuv Nhu Khanh - 1921005461CONTENTSCONTENTS............... INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

...............................................................iLisi of Figures......................................................................i

INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

vLisi of Tables.......................................................................ivExecutive Summary.............................................

OỈÍXÌĨO-Class: CLC I9DMA04 Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTOCHINA MARKETMajor: MARKE TINGSpe

INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET ............................................12.1.Company analysis.................................................................12.2.Internal enviro

nment.............................................................I2.3.External environment........................................................... INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

..22.3.1.Sociocultural distance.........................................................22.3.2.Market analysis........................................

INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

........................22.3.3.Trade barriers.................................................................32.4.Customer environment...............

OỈÍXÌĨO-Class: CLC I9DMA04 Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTOCHINA MARKETMajor: MARKE TINGSpe

INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET Internal Environment..............................................53.1.While Claw Business model.....................................................

...53.2.Assessment of a firm’s resources.................................................53.3.Review of a firm's current international marketing mix.. INTERNATIONAL MARKETING PLAN FOR WHITE CLAW ENTRY INTO CHINA MARKET

.........................63.3.1.Appealing lo its fans’ tastes..................................................6

OỈÍXÌĨO-Class: CLC I9DMA04 Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTOCHINA MARKETMajor: MARKE TINGSpe

OỈÍXÌĨO-Class: CLC I9DMA04 Course code: 2031702031204FINAL REPORTINTERNATIONAL MARKETING PLANFOR WHITE CLAW ENTRY INTOCHINA MARKETMajor: MARKE TINGSpe

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