Luận văn a study on satisfaction and brand loyalty towards durables

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Luận văn a study on satisfaction and brand loyalty towards durables

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables f the requirements for the award of degree ofDOCTOR OF PHILOSOPHYMANONMANIAM SUNDARANAR UNIVERSITY’TIRUNELVELI-62701243466MANONMANIAM SUNDARANAR UNIVE

RSITYTIRUNELX ’ELI-627012CERTIFICATEThe research work embodied in (lie present Thesis entitled “A STUDY ON SATISFACTION AND BRAND LOYALTY TOWARDS DURA Luận văn a study on satisfaction and brand loyalty towards durables

BLES” lias been carried out in the Department of Management Studies. Manoumaniam Sundaranar University. Tinmelveh The work repotted herein is original

Luận văn a study on satisfaction and brand loyalty towards durables

and does not form pan of any other thesis or dissertation on the basis of which a degree or award was conferred on an earlier occasion 01 to any othe

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables acknowledged and has not been copied from other sources or been previously submitted for award or assessment.V. SI RESH(Reg. No. 8389) Research Schola

rDr . c. KATH1RAVAN, M.B.A.. Ph D., Assistant Professor. Department of Business Administration. Annamalai University. Chidambaram 608 002.iiACKNOWLEDG Luận văn a study on satisfaction and brand loyalty towards durables

EMENTCompleting Ulis doctoral dissertation, amid household chores, financial commitments and tiring work- life was a daunting task for me. Without the

Luận văn a study on satisfaction and brand loyalty towards durables

grace of God and the support from the near and dears, completing this dissertation would lie a mirage. Being a fortunate person. I would like lo expr

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables gratitude to my parents Mr.N.M.Victor and Mrs. Late s Java ran I for their everlasting love and support. They bore me. raised me, supported me. and lo

ved me. I dedicate Ulis dissertation to my PARENTS.I would like to express my deep sense of gratitude and greatest appreciation to my research guide, Luận văn a study on satisfaction and brand loyalty towards durables

Dr.C.Kathlravan. Assistant Professor, Department of Business Administration, Annamalai University. Chidambaram for his valuable conunents and construc

Luận văn a study on satisfaction and brand loyalty towards durables

tive suggestions throughout the research. I am grateful for the time and efforts he devoted fot me. Grateful thanks aie due to himI wish to thank Mano

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables embers of the Research Section of the University for their Administrative Help.I am extremely grateful to Prof. S.Venu Thyagarajan, Dean i/c of SRM In

stinne of Science and Technology for his unceasing encouragement and extensive help to complete this doctoral study. I thank Prof.S.Naresh Head, Assoc Luận văn a study on satisfaction and brand loyalty towards durables

iate Professor, Prof.C.VijayVishnuKumar.Pruf.J.Alagiriswaniy.AssislanlProfcssors.SRMInslilule of Science and Technology for their regular support. I a

Luận văn a study on satisfaction and brand loyalty towards durables

m extremely thankful to Prof.P.Suresh Prof.E.NIxon Amlrtharaj and Prof. .I.Sadeesh for the wonderfill ideas and knowledge that they always share with

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables also thank friends, relatives and colleagues who helped me in collecting the data. Especially. I thank to other college professors for helping me in

data collection.I express my sincere gratitude to my colleagues of Atmamalai University for then advice, kind thoughts, and suggestions. I am gratefil Luận văn a study on satisfaction and brand loyalty towards durables

l to my friends in SRM Institute of Science and Technology for constant support and caring they provided. 1 am sincerely thankful to Madras University

Luận văn a study on satisfaction and brand loyalty towards durables

, for providing me the SPSS literature required for the study.I am thankful to my brothers and sisters and their family for then constant encouragemen

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of

Luận văn a study on satisfaction and brand loyalty towards durables S.Immaculate Perdita and my son S.Bambino Thanaston Fernando It would not be a complete one. I thank my brother-in-law Mr.T.Francis Loyola Fernando a

nd my sister Mrs.A.Arokia Sujitha for helping me in project work. 1 thank my Mother-in-law’s contribution for my successfill completion of this course Luận văn a study on satisfaction and brand loyalty towards durables

Finally, my thanks go to all the people who have supported me to complete the research work directly or indirectly.V.SURESHVChapter No.TABLE OF CONTEN

Luận văn a study on satisfaction and brand loyalty towards durables

TSPage No.

A STUDY ON SATISFACTION AND BRAND LOYALTYTOWARDS DURABLESA THESISSubmitted byV. SURESII(Reg. No. 8389)BUSINESS ADMINISTRATIONin partial fulfillment of