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LUẬN văn CUỐI KHÓA CNTT (48)

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LUẬN văn CUỐI KHÓA CNTT (48)

SHOPPING NEWSJOHN COKLEY PhD loves journalism, having written for and produced newspapers, magazines, books, broadcasting and online content since 198

LUẬN văn CUỐI KHÓA CNTT (48) 81. He has been recognised twice as an awardwinning leader in innovation and is an Adjunct Associate Professor in the School of I lumanities at Griffi

th University, Australia. John was the first Associate Professor in Journalism appointed ar Swinburne University of Technology in Melbourne, Australia LUẬN văn CUỐI KHÓA CNTT (48)

(2012-14) and the first Journalist-in-Rcsidence at Griffith University (2002). He holds a Bachelor of Business and tertiary qualifications in educati

LUẬN văn CUỐI KHÓA CNTT (48)

on and religious studies, including a current Certificate IV in Training & Assessment for vocational education. Johns doctoral research focussed on in

SHOPPING NEWSJOHN COKLEY PhD loves journalism, having written for and produced newspapers, magazines, books, broadcasting and online content since 198

LUẬN văn CUỐI KHÓA CNTT (48) lism, about researching and encouraging citizen journalism, and to lead his students, and anybody else, out ol the old journalism and into the new. Jo

hn is also the author ol rhe citizen journalism' entry in the new Companion to the Australian Media edited by Professor Bridget Griffen-Pole}’ and jus LUẬN văn CUỐI KHÓA CNTT (48)

t released by Australian Scholarly Publishing.SHOPPING NEWSAGENDA FINDING: WHAT THE AUDIENCE DOES BEFORE THE NEWSJOHN COKLEYAUSTRALIAN SCHOLARLY© 2015

LUẬN văn CUỐI KHÓA CNTT (48)

John Cokley and Edupreneur Services International ISBN 978-192-500-31-83First published 2015 by Australian Scholarly Publishing Pty Ltd7 Lt Lothian S

SHOPPING NEWSJOHN COKLEY PhD loves journalism, having written for and produced newspapers, magazines, books, broadcasting and online content since 198

LUẬN văn CUỐI KHÓA CNTT (48) erencing and linkingPrologue8The standard approach8A new approach8Shopping as a model and simulation13Project Overview17Part 1 - 'Ihe Shopping18On the

island18Getting to rhe shop26Look & feel, location26Tempting you there (and inside)54Inevitable shops you don’t think about getting to'59Inside the s LUẬN văn CUỐI KHÓA CNTT (48)

hop62The promise62Packaging and peopleWhat happens next98The moment of‘receipt’98Customer relationship management101Agenda-finding at home104Hearth an

LUẬN văn CUỐI KHÓA CNTT (48)

d heart104’lhe Shopping News Kitchen Table ■ database1 15So ... how might a journalist find out what people want? 1 16 Making it work - The Shopping N

SHOPPING NEWSJOHN COKLEY PhD loves journalism, having written for and produced newspapers, magazines, books, broadcasting and online content since 198

SHOPPING NEWSJOHN COKLEY PhD loves journalism, having written for and produced newspapers, magazines, books, broadcasting and online content since 198

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