Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

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Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

MLS* X. RIs&rUlnrvỉrd Uỉíiiiíte£ur.e5Scholars' MineMasters ThesesStudent Theses and DissertationsSummer 2018Impact of probable and guaranteed monetary

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users y value on cybersecurity behavior of usersSanthosh Kumar RavindranFollow this and additional works at: https://scholarsmine.mst.edu/masters_thesesỜ* P

art of the Technology and Innovation CommonsDepartment:Recommended CitationRavindran, Santhosh Kumar, 'Impact of probable and guaranteed monetary valu Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

e on cybersecurity behavior of users' (2018). Masters Theses. 7808.https://scholarsmine.mst edu/masters_theses/7808This thesis is brought to you by Sc

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

holars' Mme, a service of the Missouri S&T Library and Learning Resources. This work IS protected by u. s. Copyright Lav/. Unauthorized use including

MLS* X. RIs&rUlnrvỉrd Uỉíiiiíte£ur.e5Scholars' MineMasters ThesesStudent Theses and DissertationsSummer 2018Impact of probable and guaranteed monetary

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users ROBABLE AND GUARANTEED MONETARYVALUE ON CYBERSECURITY BEHAVIOR OF USERSbySANTHOSH KUMAR RAVINDRANA THESISPresented to the Faculty of the Graduate Scho

ol of theMISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGYIn Partial Fulfillment of the Requirements for the DegreeMASTER OF SCIENCE IN INFORMATION SCIENC Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

h examines the impact of probable and guaranteed monetary gains and losses on users* cybersecurity behavior. It also examines percepnial outcomes such

MLS* X. RIs&rUlnrvỉrd Uỉíiiiíte£ur.e5Scholars' MineMasters ThesesStudent Theses and DissertationsSummer 2018Impact of probable and guaranteed monetary

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users d decision-making literature, hypotheses were generated for the research. The hypotheses state that: (i) users are more willing to engage in risky com

puter security behavior to avoid a loss than to receive a gain, (ii) users exhibit a higher tipping point of expected monetary value to receive a gain Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

than to avoid a loss for engaging in risky computer security behavior. (iii) users are more willing to engage in risky computer security behavior to

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

avoid a guaranteed loss than a probable loss, controlling for the amount of expected loss, (iv) users are more willing to engage in risky computer sec

MLS* X. RIs&rUlnrvỉrd Uỉíiiiíte£ur.e5Scholars' MineMasters ThesesStudent Theses and DissertationsSummer 2018Impact of probable and guaranteed monetary

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users point of expected monetary value to engage in risky computer security behavior when presented with a probable gain (or loss) as compared to a guarante

ed gain (or loss). A 2 X 2 between-subjects experimental design was used to test the hypotheses. The findings indicate that there is no difference in Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

users' risky comptiter security behavior between receiving a gain and avoiding a loss. However, users exhibit a higher tipping point of expected monet

Luận văn thạc sĩ impact of probable and guaranteed monetary value on cybersecurity behavior of users

ary value for probable gains and losses than guaranteed gains and losses.Keywords: Cybersecurity. Prospect Theory, Gain. Loss. Monetary Value.

MLS* X. RIs&rUlnrvỉrd Uỉíiiiíte£ur.e5Scholars' MineMasters ThesesStudent Theses and DissertationsSummer 2018Impact of probable and guaranteed monetary