Tiểu luận ananas international marketing plan in thailand market

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Tiểu luận ananas international marketing plan in thailand market

MINISTRY OF FINANCE UNIVERSITY OF FINANCE AND MARKETINGINTERNATIONAL MARKETINGANANAS INTERNATIONALMARKETING PLAN IN THAILAND MARKETLecturer: Ngô Minh

Tiểu luận ananas international marketing plan in thailand market TrangGroup : Lê Nguyền Mai AnilNghiêm Thị Thanh PhươngNguyền Thị Thu Phương Nguyền Ngọc Thu Phương Vũ Trung Anh SangTABLE OI ((INTENTS7.Introduction.

..................................................I1.1.Br ief overview ol Lhe company..............................11.2.Company's main product........ Tiểu luận ananas international marketing plan in thailand market

..............................11.3.Target country: lhailand....................................22 .R esea rch Meth odology............................

Tiểu luận ananas international marketing plan in thailand market

.............23.Situational Analysis.............................................23.1.Company analysis............................................23.2

MINISTRY OF FINANCE UNIVERSITY OF FINANCE AND MARKETINGINTERNATIONAL MARKETINGANANAS INTERNATIONALMARKETING PLAN IN THAILAND MARKETLecturer: Ngô Minh

Tiểu luận ananas international marketing plan in thailand market t Analysis............................33.3.2.Nature of Demand.......................................143.4.Competitor Analysis.........................

...............154.SWOT Analysis.................................................175.Objectives....................................................196 Tiểu luận ananas international marketing plan in thailand market

.Recommended Marketing Strategy................................196.1Target Marketing Identification and Segmentation strategy...196.2Marketing positio

Tiểu luận ananas international marketing plan in thailand market

ning......................................206.3Market Entry str ategy:....................................20-» Exporting:.............................

MINISTRY OF FINANCE UNIVERSITY OF FINANCE AND MARKETINGINTERNATIONAL MARKETINGANANAS INTERNATIONALMARKETING PLAN IN THAILAND MARKETLecturer: Ngô Minh

Tiểu luận ananas international marketing plan in thailand market ..207.1.1.Core product: Vulcanized shoes.........................207.2.2.International product mix decisions....................217.2Plice............

..........................................237.3Place......................................................217.4.Prornol ion........................... Tiểu luận ananas international marketing plan in thailand market

.....................257.4.1.Advertising............................................257.4.2.Sale promotion.........................................27

MINISTRY OF FINANCE UNIVERSITY OF FINANCE AND MARKETINGINTERNATIONAL MARKETINGANANAS INTERNATIONALMARKETING PLAN IN THAILAND MARKETLecturer: Ngô Minh