0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ON 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 N PURCHASEINTENTION TOWARDS COSMETICPRODUCTS IN HO CHI MINH CITYGRADUATION THESISMAJOR: BUSINESS ADMINISTRATIONCODE: 7340101SUPERVISOR: PhD. NGUYEN VAN THUYHO CHI MINH CITY - 2021MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 OF SOCIAL MEDIAINFLUENCERS ON PURCHASEINTENTION TOWARDS COSMETICPRODUCTS IN HO CHI MINH CITYTÓM TẨTInfluencer Marketing dã trở thành một cliiẽn thuật0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
Digital Marketing mới gân dây. Nghiên cứu nãy dưực: thực hiện đế nhằm xác định lác động cúd nhiều đặc điếm cùa một người có sức ánh hường trên mạng xãMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ON 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 uyên Google Khảo sát và kích thước mầu là 301. Dê phân tích dĩf liệu, tác già đã sừ dụng phân mom SPSS. Dựa theo dư liệu phán tích được thì các you tố cùa người có sức ành hường trên mạng xã hội gồm: Mức độ uy tín, Sự đáng tin cậy, Mức độ nổi tiêng và Dánh giá cúd nhừng người này đều có một tác động 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 đáng kế đến ý định mua mỳ phẩm của người tiêu dùng. Tuy nhiên, hai yếu tổ khác mà lác giá có đề cập tói là Sự thân thiện và Sự tương đồng hầu như khô0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
ng gây tác dộng đến ý định mua mỹ phãm cùa khách hàng. Cuối cùng, nghiên cứu tiêu ra những ứng dụng, khuyên nghị cũng nhu’ những mặt nghiên cứu chưa lMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ON 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 eting is a new digital marketing tactic that has arisen recently. This research report aims to determine the impact of various social media influencer traits on customer purchase intention towards cosmetic products in Ho Chi Minh City. The data was collected via an online questionnaire using Google 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 Forms, and the sample size was 301. For data analysis, the quota sampling strategy was utilized, and structural equation modeling using SPSS was used.0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
According to the research result, credibility, trustworthiness, popularity, and influencer reviews all have a impact on the intention to purchase cosMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ON 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 s for future study, were discussed.Keywords: social media, influencers, purchase intention, cosmetic.ivDECLARATIONI declare (hat this thesis was written entirely by me and that it has not previously been presented, or in whole part, in any prior application for a degree. Unless otherwise stated by r 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 eference or credit, the material given is completely by my own. The research was carried out at the Banking University of Ho Chi Minh City, Vietnam, u0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021
nder the supervision of Dr. Nguyen Van Thuy.Thesis’s AuthorDo Thi Mai HuongACKNOWLEDGEMENTFirst and foremost, I would like to express my heartfelt graMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ON 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 well as for his patience, enthusiasm, and inspiration. Furthermore, I am grateful to not just the professors and lecturers from Banking University of Ho Chi Minh City who supplied me with vital information and skills throughout my time there. Last but not least, 1 also want to thank the examiners f 0106 the impacts of social media influencers on purchase intention towards cosmetic products in ho chi minh city 2021 or devoting their significant time to reviewing my thesis.MINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ONMINISTRY OF EDUCATION AND TRAINING STATE BANK OF VIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYDO THI MAI HUONGTHE IMPACT OF SOCIAL MEDIAINFLUENCERS ONGọi ngay
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