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Antecedents and Consequences of Social Media Marketing Use: An Empirical Study of the UK Exporting B2B SMEs

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Nội dung chi tiết: Antecedents and Consequences of Social Media Marketing Use: An Empirical Study of the UK Exporting B2B SMEs

Antecedents and Consequences of Social Media Marketing Use: An Empirical Study of the UK Exporting B2B SMEs

Journal of Business and Industrial MarketingemeraldqS PUBLISHINGJournal of Business and Industrial MarAntecedents and Consequences of Social Media Mar

Antecedents and Consequences of Social Media Marketing Use: An Empirical Study of the UK Exporting B2B SMEs rketing Use: An Empirical study of the UK Exporting B2B SMEsJournal:Journal of Business and Industrial MarketingManuscript IDJBIM-04-2018-0121.R5Manus

cript Type:Original ArticleKeywords:Social Media Marketing, B-to-B, SMEs, structural equation modeling (SEM), Export PerformanceSCHOLARONE”Manuscripts Antecedents and Consequences of Social Media Marketing Use: An Empirical Study of the UK Exporting B2B SMEs

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Journal of Business and Industrial MarketingemeraldqS PUBLISHINGJournal of Business and Industrial MarAntecedents and Consequences of Social Media Mar

Journal of Business and Industrial MarketingemeraldqS PUBLISHINGJournal of Business and Industrial MarAntecedents and Consequences of Social Media Mar

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