Chapter 1: introduction
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Chapter 1: introduction
Chapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction ination, an introduction to tourism as a phenomenon and the impacts (positive and negative) of it, a highlight of the key areas of Corfu as a destination - including history, geography, cultural and natural heritage, and an introduction to the case which enables the reader to understand why this stu Chapter 1: introduction dy was important to be conducted and its contribution to the body of knowledge.1.2 Research BackgroundThe researcher selected this topic for his disseChapter 1: introduction
rtation driven by the fact that there has been a steady decline in sales (see tables 1.2. and 1.3) during the last few years, and the DM0 received greChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction O in the past and during his occupation he identified certain weaknesses in its operation and a lack of a professional operational framework. Through the recommendations included herein, he wishes to suggest new policies and promotion techniques that can lead to better results and increase the overa Chapter 1: introduction ll effectiveness of the DMO operation regarding the destination promotion.L3 Introduction to .the island of CorfuCorfu is located in the North-WesternChapter 1: introduction
part of Greece and is considered to be an island with a strategic position in Greece and with a different cultural identity from the rest of Greece. Chapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction urism industry' in Corfu will be presented in the following sections of this chapter.11.3.1Geographical PositionFigure 1.2- Satellite Image of CorfuSource: http://maps.google.comFigure 1.1 -Map of GreeceSource: http://el.wikipedia.orgCorfu Prefecture includes the island of Corfu, the Diapontia Islan Chapter 1: introduction ds (Olhoni, Erikoussa and Mathraki ) and Paxi and Antipaxi islands. It has sea borders with Albania and Italy and it is close to the other Greek PrefeChapter 1: introduction
ctures of Lefkada, loannina, Thesprotia and Preveza. It occupies 592.877 square kms (about 229,000 square miles), and with the addition of the smallerChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction tal of the Region of the Ionian Islands and the second largest island of the Ionian Islands Complex after Cephalonia, with a population of about 112,000 residents (G.N.S.S., 2001), with about 40.000 of them living in the town centre.It is the northernmost Ionian Island and a crossroad between East a Chapter 1: introduction nd West; it stands between the Greek west coast and the southern tip of Italy. The north-eastern part of the island faces Albania and three seas: theChapter 1: introduction
Ionian Sea in the east, the Adriatic Sea in the north and the Mediterranean Sea in the west.It is about 27 km (17 miles) wide and 60 km (37 miles) lonChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction ghest point is the Pantokrator mountain with an altitude of 911 meters. The beaches offer a variety of choices to the2locals and (he tourists as there are gentle and sandy beaches but also rocky and steep ones, and this creates a unique natural landscape for the traveller to see and enjoy.In the sou Chapter 1: introduction th, there are many tourist areas with Kavos being the most known to the British market; in the eastern and western parts of the island, there are manyChapter 1: introduction
beaches both sandy and rocky for (he travellers to chose from.1.3.2Historical and Cultural profileIn Corfu there are elements of life since the PalaeChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction of a Phoenician origin. The first Greek residents of the Island came from Corinth and after the Greek period, Corfu became part of the Roman and (hen the Byzantine Empire. During (he Medieval times and the Renaissance, there were many conquerors: Goths and Normans, Venetians, French, Russians and Br Chapter 1: introduction itish. The Venetians had a great influence on the local population as they stayed for more than four centuries on the island. Despite the fact of beinChapter 1: introduction
g a colony of many strong empires, Corfu never lost its Greek identity. However, this endowed the island with a unique identity and culture that made Chapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction ure gave birth to great musicians, composers and artists, in general.Its unique cultural characteristics are the products of the architectural and social influences that the occupying civilizations left on Corfu and all these elements created a harmonic mixture. The Old Town has been figuring on the Chapter 1: introduction list of the UNESCO world heritage sites since 2007 and is one of the most lively medieval cities in the world, indeed ver}1 well preserved.In Corfu,Chapter 1: introduction
there is also the largest and most beautiful square in Greece and in the whole Balkans, the “Spianada” or “Esplanade” while (he Liston arcade is a repChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction of them by the British.3https://khothuvien.cori!1.3.3ClimateConsidering the weather conditions, the climate in Corfu can be characterized as Mediterranean and mild with moderate fluctuations of the temperature. During winter, the temperatures are moderate (no less than 0 Celsius degrees) and do not Chapter 1: introduction go very high during the summer (no more than 35 Celsius degrees). However, in some extremely hot days, the temperature can exceed 40 degrees Celsius aChapter 1: introduction
nd cause thermal stress situations, as Matzarakis (2006) states.Corfu has the highest ratio of rainfalls in Greece (1,153 ml) and high levels of humidChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a desti Chapter 1: introduction July and August, when there are more than 350 hours of sunshine. Then, the island is full of life due to both the locals and the tourists and due to the ideal climate conditions.Table 1,1: Climatic Data for the Prefecture of CorfuAverage RateJanFebMarAprMayJunJulAugSepOctNovDecAir Temp. (Celsius)101 Chapter 1: introduction 012151924272923191511Rain Falls (days)I111175211591112Chapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a destiChapter 1: Introduction1.1 IntroductionThis chapter includes a review of the existing literature relevant to tourism issues regarding Corfu as a destiGọi ngay
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