Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
strategy and applicationsIn Part 2 of the book approaches to developing e-business strategy and applications are reviewed for the organization as a wh Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 hole (Chapter 5), with an emphasis on buy-side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).[ ■■E-business strategy p 255• What is e-business strategy?• strategy implementation• Strategic analysisFocus on...• Strategic objectives• Information systems strategy• Strategy d Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 efinitionand e-business strategySupply chain managementỆ330 g•What is supply chain management? •Options for restructuring the supply chain •Using e-buEbook E-business and e-commerce management: Strategy, implementation and practice - Part 2
siness to restructure the supply chain•Supply chain management implementation Focus on ... •The value chainE-procurement p380• What is e-procurement?Fstrategy and applicationsIn Part 2 of the book approaches to developing e-business strategy and applications are reviewed for the organization as a wh Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 of e-procurement?• Electronic B2B marketplaces8E-marketing P412• What is e-marketing?• Actions• E-marKetlng planning• Control• Situation analysisFocus on ...• Objective setting• Characteristics of new media• Strategymarketing communications• Tactics• Online branding9Customer relationship management Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 p 481•What is G-CRM?•Conversion marketing•The online buying process•Customer acquisition management•Customer retention management•Customer extension•Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
Technology solutions for CRMFocus on ...•Marketing communications for customer acquisition•Excelling in e-commerce service qualitystrategy and applicationsIn Part 2 of the book approaches to developing e-business strategy and applications are reviewed for the organization as a whstrategy and applicationsIn Part 2 of the book approaches to developing e-business strategy and applications are reviewed for the organization as a whGọi ngay
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