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Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

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Nội dung chi tiết: Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys C K COMPANY TO BOOST HIE SALES OF THEIMPORTED LEGO TOYSMajor: Business Administration(’ode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisor

: Dr. Nguyen Thi Phi NgaHanoi - 2011TABLE OF CONTENTSACKNOWLEDGEMENT................................................iABSTRACT......................... Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

.............................iiTÓMTẢT........................................................ivTABLE OE CONTENTS......................................

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

.......viLIST OF ABBREVIATIONS.........................................ixLIST or TABLES, FIGURES AND PICTURES...........................XINTRODUCTION.

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys ..........................13.Objectives of the Thesis....................................34.Scope of the Thesis.......................................

..45.Research questions..........................................46.Research Methodology........................................47.Expected Results... Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

.........................................48.Structure of the Study......................................5✓CHAPTER 1: GENERAL THEORETICAL BACKGROUND...

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys

...................61.1.Definition of distribution channels and their functions.61.1.1. Definition of distribution channels...............61.1.2.Funct

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

Luận văn thạc sĩ developing distribution channels for viet tinh anh joint stock company to boost the sales of the imported lego toys channels.....191.2.2.Basic elements of a distribution channel...........20

VIETNAM NATIONAL UNIVERSITY, HANOISCHOOL OF BUSINESS-H s B-i>viiBv«r iwntrxriDo Thu HangDEVELOPING DISTRIBUTION c CHANNELS FOR \TET TINH ANHJOINT sTOC

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