Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
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Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
VIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam OF BUSINESS ADMINISTRATION THESISHanoi, 2012VIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN I RAN MIANE-COMMERCE DEVELOPMENT IN AGRICULTURAL TRADEPROMOTION IN VIETNAM.Major: Business AdministrationCode: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSupervisor:1.Dr. Tran Doan Kim2.Mr Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam . Ha Nguyen. MBAHanoi, 2012ACKNOWLEDGEMENTSElectronic commerce (E-commerce) is a new field and showing great role in trade promotion, products tradingLuận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
through the global Internet. E-commerce can help businesses reduce costs because they can introduce to consumers about products and services through VIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam line. Moreover, businesses can attract the large customer because E-commerce is not limited by geography. The targeted consumers arc not only domestic but also foreigners.Due to benefits of E-commcrce. now many companies over the world apply this model in their business operation. In Vietnam, accord Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam ing to E-commerce Report 2010 of the Ministry of Industry and Trade (Moff), among more than 3400 enterprises surveyed are almost 100% of businesses apLuận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
plied E-commerce in different levels, rhe application of E- commerce has brought efficiency to the enterprise, especially in access to customers and oVIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam ets, electronics, cell phones, computers, books, tours, hotels, cosmetic, etc...Trade promotion is the series of activities to promote the sale of rhe business in general and target market. Since the traditional trade promotion activities are geographically limited, higher costs and taking long time Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam , so the application of E-commerce seems to overcome such drawbacks.In Vietnam agriculture, rhe E-commerce application is concerned, facilitated and cLuận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
learly oriented by the Government agencies. Besides the traditional trade promotion activities are being applied in agriculture such as surveys, tradeVIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam e Agri-businesses applying E-commerce in marketing activities and business of their products. Moreover, understanding the current trend of IT application, there are someiprofessional websites have built and they operate as the trading platform for Vietnam and foreign agricultural products. However, Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam only a few businesses can achieve success from these activities and many websites have built with boring content, out of dated information, and the weLuận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
bsites cannot attract customers to visit and deal with suppliers in the website.During the MBA course at the HSB. 1 received the enthusiastic support VIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam e knowledge learned in practice.In the process of working in Trade Promotion Center for Agriculture (Agri trade), 1 have discovered and proposed research project “E-Commerce development in agricultural trade promotion in Vietnam” and developed this subject into my thesis. During the implementation o Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam f the subject. I have received much help from the lecturers, leaders, and staff of Agri trade. Which I particularly thank:Lecturer: Ila Nguyen who hasLuận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam
dedicated to guide me in the implementation process of this project.Mr. Nguyen Van Thang - Director of Agritrade who has created good conditions for VIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER O Luận văn thạc sĩ e commerce development in agricultural trade promotion in vietnam ctive can you also flawed. So I hope to receive guidance and comments from all lecturers.I sincerely thank you!iiABSTRACTVIETNAM NATIONAL UNIVERSITY. HANOIHANOI SCHOOL OF BUSINESSDOAN TRAN NHANE-CO.MMERCE DEVELOPMENT IN AGRICI I.Tl BAL TRADEPROMOTION IN VIETNAM.M ASTER OGọi ngay
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