Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city Study of the Banking Industry in Ho Chi Minh CityMASTER OF BUSINESS (MBUS)no cm MIMI CITY-2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIORA Study of the Banking Industry in Ho Chi Minh CityID: 221 Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city 20116MASTER OF BUSINESS (MBUS)SUPERVISOR: LE NGUYEN HAUHO CHI MINH CITY-2014ACKNOWLEDGMENTFirst of all. I sincerely thank the board of school, professLuận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
ors in University of Economics Ho Chi Minh City, who spent effort and enthusiasm on teaching, communicating the precious knowledge about my major duriUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city ike to send deeply gratitude to supervisor Ỉ.C Nguyen Hau. who has dedicated instructions, creates necessary and convenient conditions, is always willing to help, gives suggestions, and advises me, in order to choosing topic, determining the correct direction for the study and completed thesis in th Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city e best way.Finally, to complete the perfect and full study. I would genuinely like to thank for gelling the attention and support of selected banks inLuận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
survey. They kindly cooperate to quickly finish for collecting the accurate data, and the model is used in study achieved high reliability. EspeciallUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city ch having practical information.Again, faithfully thank all those w ho contribute to help me complete the Study.Yours sincerely.Tran Vo Anh TuyenABSTRACTThe customer orientation of service personnel is often regarded as a main determinant of service firms’ success. Namely, front-line service employe Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city es are a primary contact point in banking settings and the way their behaviors arc perceived by customers is a critical antecedent of customer satisfaLuận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
ction. For this reason, purpose of the present study is to recognize how internal marketing orientation affects customer-oriented behavior of service UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city ers and individual customer relationship officers at joint stock commercial banks in Ho Chi Minh city. Besides, a model has been designed to show the effect of components belonging to internal marketing orientation on customer-oriented behavior through employee commitment factor based on previous li Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city terature review. As well as. a theoretical framework has been developed to prove empirically with an application of regression analysis. ImplicationsLuận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
of the findings for customers' overall satisfaction level replying on customer-oriented behavior arc discussed. From creating the motivation, capacityUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city action. Finally, the expected contribution of this study is that will be able to gain extend knowledge about customer-employee interactions in banking industry in Vietnam.Keywords: Internal marketing orientation. Customer-oriented behavior, Employee commitment, Banking industry. Frontline sen ice em Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city ployees.TABLE OF CONTENTSCHAPTER 1. INTRODUCTION1.1Research Background..........................................11.2Research Problem..................Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city
...........................21.3Research Objective...........................................61.4Scope of the Research.................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR A Luận văn thạc sĩ internal market orientation and customer oriented behavior a study of banking industry in ho chi minh city ..................................9UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN VO ANH TUYENINTERNAL MARKET ORIENTATION AND CUSTOMER-ORIENTED BEHAVIOR AGọi ngay
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