Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
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Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN N Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam NIELSEN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City - 2016UNIVERSITY OF ECONOMICS no cm MINH CITYInternational School of BusinessTran Ngoc Qtiynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN NIELSEN VIETNAMID:22140002MASTER ()1 BUSINESS ADMINISTRATIONSUPERVISOR: Nguyen Thi Ma Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam i TrangHo Chi Minh City - 2016Executive SummaryEmployee’s turnover & retention has been a big concern for employer, which may impact very much on theLuận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
business performance time by time. While employer continues their search for good talents in Generation X to fill the job openings that Baby Boomers lUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN N Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam ns. Therefore, this is the required action for employers to understand and appreciate the qualities and values of this cohort in order to for them to be loyalty with the company and for employee to retain them.This is also the biggest concern of Nielsen Vietnam in general and Human Resources departm Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam ent of Nielsen Vietnam in specific, when the Young Millennials is the big focus, the big investment in Nielsen - the leading market research company iLuận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
n Vietnam.This research will identify and outline the reasons why Millennials in Commercial Function of Nielsen Vietnam decided to leave the company aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN N Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam rder to retain Generation Y. The methodology used in the thesis is the qualitative research design, which we use in depth interview with 8 respondents from 4 main groups. Moreover, The secondary data of leavers. Millennials turnover analysis and insights about the reasons of Millennials leaving, whi Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam ch were implemented by Human Resources in Nielsen Vietnam will help to provide the overall picture of Millennials turnover commercial function in NielLuận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
sen Vietnam and the solutions to solve the issue.AcknowledgmentsWithout the encouragement, guidance and support of Professor Nguyen Thi Mai Trang and UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN N Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam leasure working with you on this project.I would like to thank my friends and family for greatly supporting me while I was working on my research. Your patience, understanding and respect were greatly appreciated.TABLE OF CONTENTSExecutive SummaryAcknowledgmentsLIST OF TABLES1.INTRODUCTION.......... Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam .....................................................................11.1.The Nielsen Company and Nielsen Vietnam.....................................Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam
.............11.2.Nielsen Vietnam structure................................................................22.PROBLEM CONTEXT.........................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN N Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam The Millennials turnover status in the market research service industry..................s2.3.The Millennials status of the Commercial function in Nielsen Vietnam.....................9 Luận văn thạc sĩ millennials turnover retention of commercial function in nielsen vietnam UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc Quynh AnhMILLENNIALS TURNOVER & RETENTION OF COMMERCIAL FUNCTIONIN NGọi ngay
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