Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
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Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach FEIT PRODUCT: A THEORY OF PLANNED BEHAVIOR APPROACHMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014JUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERFEIT PRODUCT: A THEORY OF PLANNED BEHAVIOR Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach APPROACHID:22110070MASTER OF BUSINESS (Honours) SUPERMSOR: Nguyen Thi Mai TrangHo Chi Minh City - Year 2014ACKNOWLEDGEMENTThis thesis could not be accLuận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
omplished without the help, advise, support, guidance and encouragement of many people.1 wish to express my sincere gratitude to my advisor. Dr. NguyeUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach p and support.Secondly. I would like to thank my dear colleagues, friend and classmales for their invaluable advice, help, encouragement and support during the time I was doing this thesis.Last but not least, I would like to express my great thanks to my husband and my family for their support, assi Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach stance and encouragement for my study and thesis fulfillment.ABSTRACTVietnam is a developing country so counterfeit products arc more than increase apLuận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
peared in Vietnam. However, so far the study for customer intention to purchase counterfeit products in Vietnam has not yet been thoroughly conducted.UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach he factors that impact on customer intention to purchase counterfeit products and measure the strength of relationship between these factors and customer intention to purchase counterfeit products in the Vietnam.This research is done by a thorough literature review on concepts relating to customer i Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach ntention to purchase counterfeit products from which the initial research model and hypotheses arc constructed. Research process has two steps includiLuận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
ng Generation of Items used to assure the appropriateness of the initial research model: Survey and data analysis used to collect the answer for the sUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach ed to analyze the data collected via SPSS program. With research model which has factor analysis results in the identification of factors having significant impact to customer intention to purchase counterfeit products, and the extraction of three factor groups named as Attitude toward the Behavior Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach to purchase counterfeit products. Subjective Norm and Perceived Behavioral Control. After regression analysis proved that attitude toward the behaviorLuận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
to purchase counterfeit products has the highest impact. Besides that, this study also researches the impact of perceived financial control on the reUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERF Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach ENTABSTRACTTABLE OF CONTENTSLIST OF ABBREVIATIONSLIST OF TABLESLISI OF FIGI RESCHAPTER 1 INTRODUCTION...............................................11.1Research background............................................11.2Research objectives............................................4] .3 Research sco Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach pe................................................41.4Research contribution..........................................51.5Research structure...........Luận văn thạc sĩ the intention of vietnammese customer to purchase counterfeit product, a theory of planned behavior approach
..................................5UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERFUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Thu TrangTHE INTENTION OF VIETNAMESE CUSTOMER TO PURCHASE COUNTERFGọi ngay
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