Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

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Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUA vu THANH THAOTOURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MU

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ UI NEMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUAVU THANH THAOT

OURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MUI NEID:22110055MASTER OF BUSINESS (Honours)SUPERVISOR: Prof. Le Nguyen HauHo Chi Minh City Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

- Year 2014ABSTRACTCustomer satisfaction is popular topic of many research. However, the demand of customers changes very quickly. The necessary of u

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

nderstanding current customers need are always the concern of business especially restaurants service. This study examines the relationship among rest

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUA vu THANH THAOTOURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MU

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ on to word of mouth after their perception of sendee. Using data set form a sample of ISO customers, the study found that prices has the most influenc

e to customer satisfaction compared to service quality', food quality' and atmosphere. Then customer satisfaction has positive impact on word of mouth Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

, lhesc findings suggest that in order to increase customer satisfaction, restaurant should take consideration of price strategy. On the other hand, q

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

uality of food, senice and atmosphere also need to increase to attract more customers.CONTENTSCHAPTER 1: INTRODUCTION.................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUA vu THANH THAOTOURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MU

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ ....................................31.3.Significant of the study....................................................31.4.Reseach methodology.........

...............................................41.5.Scope of the study.........................................................41.6-Research structure Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

..........................................................4CHAPTER 2: LITERATURE REVIEW....................................................62.1.Custom

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

er satisfaction in restaurant industry...............................62.2.Restaurant attributes......................................................7

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUA vu THANH THAOTOURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MU

Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ .........92.3.2.Service quality....................................................... I I2.3.3.Atmosphere............................................

................ I I2.3.4.Price.................................................................. 122.4.Word of mouth................................. Luận văn thạc sĩ tourist satisfaction towards food and restaurant service in mui ne , luận văn thạc sĩ

......................... 13

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUA vu THANH THAOTOURIST SATISFACTION TOWARDS FOOD ANDRESTAURANT SERVICE IN MU