THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

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THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

THE STRATEGIC ROLES OF SOCIAL MEDIA MARKETING TO BUILD A STRONG BRAND EQUITY(The case of Selected companies IN ETHIOPIA)A Thesis Submitted to the Scho

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK ool of Graduate Studies of Addis Ababa University in Partial Fulfillment for the Award of the Degree of Master of Arts in Marketing ManagementBy:- Daw

it DagnewADDIS ABABA UNIVERSITY SCHOOL OF COMMERCE MARKETING MANAGEMENT POSTGRADUATE PROGRAMMay, 2014Addis Ababa, EthiopiaTHE STRATEGIC ROLES OF SOCIA THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

L MEDI A MARKETING TO BUILD A STRONG BRAND EQUITY(The case of Selected companies IN ETHIOPIA)A Thesis Submitted to the School of Graduate Studies of A

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

ddis Ababa University in Partial Fulfillment for the Award of the Degree of Master of Arts in Marketing ManagementBy:- Dawit DagnewAdvisor:- Mehret Be

THE STRATEGIC ROLES OF SOCIAL MEDIA MARKETING TO BUILD A STRONG BRAND EQUITY(The case of Selected companies IN ETHIOPIA)A Thesis Submitted to the Scho

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK vien .comADDIS ABEBA UNIVERSITYSCHOOL OF COMMERCE GRADUATE STUDIESMA PROGRAMThe Strategic Roles of Social Media Marketing to Build a Strong Brand Equ

ity(The case of Selected companies in Addis Ababa)By:- Dawit DagnewApproved by Board of Examiners(. 'hairman, DepartmentSignatureAdvisorSignatureExami THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

nerSignatureAcknowledgementsFirst of all. quiet time to God who I always look up to and gave me the blessing and strengths to far more I can t able wi

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

thout. This thesis was possible with the wonderfill guidance and support of my advisor Mehret Berhanu. (Assistant Professor) I would like to thank her

THE STRATEGIC ROLES OF SOCIAL MEDIA MARKETING TO BUILD A STRONG BRAND EQUITY(The case of Selected companies IN ETHIOPIA)A Thesis Submitted to the Scho

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK like to thank the help of all who came along with me this far from the first day of my graduate study to the end of this thesis. They contributed and

extended their valuable assistance especially in the preparation and completion of this study. I am really thankful to the organizations and every sin THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

gle person who participated in this study.I warmly thank my friends for all the encouraging support and my special thanks goes to my family.IvDeclarat

THE STRATEGIC ROLES OF SOCIAL MEDIA MARK

ion

THE STRATEGIC ROLES OF SOCIAL MEDIA MARKETING TO BUILD A STRONG BRAND EQUITY(The case of Selected companies IN ETHIOPIA)A Thesis Submitted to the Scho