Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK
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Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK
Hanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK ition to the community" has become one of the leading companies in the dairy industry in Vietnam. Vietnamese living standards tend to be higher because of the development of Vietnam's economy, which means people take more consideration of their well-being, demanding more nutrients apart from daily f Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK ood. Hence, one kind of product is believed to be ideal, complete, high-nutritious and safe, and suitable for all ages, which is milk. Milk product liVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
nes with a potential market in Vietnam have brought back great profit for Vinamilk and make it one of the majority proportions of Vietnam's dairy markHanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK , this report discusses the marketing research one of the VINAMILK's product line - milk. First of all, the research gives you information about the current marketing situation (internal environment, micro one. and macro one) of VNM. Second, a SWOT analysis will be presented clearly in the paper. Fo Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK llowing the SWOT analysis, we will state the important problems related to the company. Third, marketing strategies and marketing objectives must be aVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
nalyzed to solve the mentioned issues and achieve these objectives. This report based on gathered information from textbooks, journals, and online webHanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK ssed to consider and improve their product in the future. The last thing indispensable for this marketing research is to propose an action program and illustrate products, posters. TVC. etc so that all staff in the company can follow and run the whole plan to improve current major problems.11I ■INTR Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK ODUCTIONABOUTVINAMILKVietnam Dairy Products Joint Stock Company (Vinamilk), with over 200 dairy products, including fresh milk, yogurt, condensed milkVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
, soymilk, etc distributed in over 30 countries (Vinamilk 2021). The company was established on August 20. 1976, by joining three milk brands in southHanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK ission of the company, the Chief Executive officer of VNM named Mai Kieu Lien said that: “To manufacture one of the leading products in the market, we must always be innovative. Innovation is a vital element!". It is the reason why VINAMILK has been consecutively holding the first position in the da Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK iry market in Vietnam in recent years.It has been shown on the website viettrade.comthat the company includes 15 factories and 7Global G.A.P certificaVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
te farms and manufactures more than 250 products and services which are mainly made of both buttery and milky, consisting of Powdered Milk. Infant CerHanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK n are always the mostimportant features: therefore, they achieved theNational Quality Award for 23 consecutive years (VNExpress 2019). According to Forbes Vietnam rankings in 2019, Vinamilk is in first place among 50 companies that have the best price. The company's vision is to become a world-grade Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK brand in the food and beverage industry, where people put all their trust in nutrient and health products and their mission is to deliver valuable nuVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
trition to the community. It is noticeable that most of Vinamilk's products account for the highest market share in Vietnam’s dairy market. Spoonable Hanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutri Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK dered milk also comprise the highest percentage of market share in Vietnam. In addition, the group bought Moc Chau company in the last month of 2019.2VISIONTo become a world grade brand in food and beverage industry, where people put all their trust in nutrient and health products.MISSIONTo deliver Vinamilk marketing plan INTRODUCTIONABOUTVINAMILK the most valuable nutrition to community with all respect, love and responsibilityCORE VALUETo become a world grade brand in food and beverage industrVinamilk marketing plan INTRODUCTIONABOUTVINAMILK
y, where people put all their trust in nutrient and health products.3II.CURRENT MARKETING SITUATION4Hanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutriHanoi UniversityFaculty of Management and TourismVinamilkMarketing PlanSUMMARY EXECUTIVEVinamilk, with the mission "To deliver the most valuable nutriGọi ngay
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