BRANDING STRATEGY OF DUTCH LADY IN VIETNAM
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: BRANDING STRATEGY OF DUTCH LADY IN VIETNAM
BRANDING STRATEGY OF DUTCH LADY IN VIETNAM
STATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and Statement BRANDING STRATEGY OF DUTCH LADY IN VIETNAM t of Authorship1.Wc hold a photocopy of this final project which can be produced if the original is lost or damaged.2.Ihis final project is our origin work and no pari of it has been copied from any other student's work or from any other source except where due acknowledgement is made.3.Wc have not BRANDING STRATEGY OF DUTCH LADY IN VIETNAM previously submitted this work for any other course/ unit4.We give permission for our work to be scanned for electronic checking of plagiarism.5.We giBRANDING STRATEGY OF DUTCH LADY IN VIETNAM
ve permission for a copy of our marked work to be retained by the Department for review by external examinersiiACKNOWLEDGEMENT111 order to finish our STATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and Statement BRANDING STRATEGY OF DUTCH LADY IN VIETNAM Prof. Serge Bywalski. our tutor, for his dedicated instruction and constructive feedback so that we can go through all phases of this final project smoothly. We also would like to say thank to Prof. Alain who has give to US the critical comments and improvement in order to make our project better.W BRANDING STRATEGY OF DUTCH LADY IN VIETNAM e arc also very grateful to Solvay - LLB Vietnam. Education management Admin for giving us the till] information and feedback during the course.Next,BRANDING STRATEGY OF DUTCH LADY IN VIETNAM
our thankfulness goes to our boss, our colleagues and our friends who support and give us valuable ideas and insights.The last but not least, we wouldSTATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and Statement BRANDING STRATEGY OF DUTCH LADY IN VIETNAM s final project, we not only achieve the applied Marketing knowledge, but also gel more overview the dairy market and how to build the brand in dairy field as well.110 Chi Minh. March. 2013Pham Ngoc Hien & Pham Xuan VinhLIST OF ABBREVIATIONBUMO - Brand used most OttenCAGR - Compound Annual Growth Ra BRANDING STRATEGY OF DUTCH LADY IN VIETNAM le DDP - Daily Development Program DKY - Drinking yogurt milk DI. - Dutch l ady Vietnam 1'CV - TrieslandCampina Vietnam FMCG - Fast moving consumer goBRANDING STRATEGY OF DUTCH LADY IN VIETNAM
ods 11 1 - Intermittent feeding trajectory P4Ws - Purchase for 4 WeeksRTB - Reason to believeSCM - Sweetened condensed milkTOM - Top of mind 1OM ad - STATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and Statement BRANDING STRATEGY OF DUTCH LADY IN VIETNAM income of Vietnamese in 5 main cities........................................4Figure 2: Contribution of the Dairy Market.....................................................6Figure 3: Drinking Usage Panel.................................................................7Figure 4: Annual Growth rate BRANDING STRATEGY OF DUTCH LADY IN VIETNAM of Dutch Lady.....................................................8Figure 5: Dutch Lady UHT sales contribution by region..............................BRANDING STRATEGY OF DUTCH LADY IN VIETNAM
............8STATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and StatementSTATEMENT OF AUTHORSHIPFINAL PROJECT NAMEBRANDING STRATEGY OF DUTCH LADY IN VIETNAMSi l DEM NAMEPHAM NGOC H1ENPHAM XU AN VĨNHDeclaration and StatementGọi ngay
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