Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
Part III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn re Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 ecent marketing literature, customers are almost always portrayed as the most powerful players. Nevertheless, marketers often forget the human side of customers, which is clearly manifest in the digital era; they are not perfect and they feel vulnerable to marketing ploys. Hence they build communiti Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 es to strengthen their positions.Marketers need to adapt to this new reality and create brands that behave like humans—approachable and likeable but aEbook Marketing 4.0: Moving from Traditional to Digital – Part 2
lso vulnerable. Brands should become less intimidating. They should become authentic and honest, admit their flaws, and stop trying to seem perfect. DPart III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn re Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 is concept of human-centric marketing as the natural outgrowth of customer-centric marketing (Marketing 2.0) and product-centric marketing (Marketing 1.0). hl human-centric marketing, marketers approach customers as whole human beings with minds, hearts, and spirits. Marketers fulfill not only custo Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 mers’ functional and emotional needs but also address their latent anxieties and desires.As we transition to Marketing 4.0 in an increasingly digitalEbook Marketing 4.0: Moving from Traditional to Digital – Part 2
world, we expect a growing importance of human ccnrricity. Marketers need to embrace the power of human-centric marketing even more. Imagine a world wPart III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn re Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 ars, voice-controlled household hots, to robot doctors and lawyers. Most experts argue it will happen as early as 2025. In such a context, customers will become more anxious than ever as they subconsciously search for their identities, asking “What does it mean to be human in a digital world?”I hima Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 n-centric marketing, we believe, is still the key to building brand attraction in the digital era as brands with a human character■4110MARKETING 4.0wiEbook Marketing 4.0: Moving from Traditional to Digital – Part 2
ll arguably be the most differentiated, The process starts by unlocking customers’ deepest anxieties and desires. It requires emphatic listening and iPart III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn re Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 r their human side. Brands need to demonstrate human attributes that can attract customers and build human-to-human connections.Understanding Humans Using Digital AnthropologyDigital anthropology focuses on the nexus between humanity and digital technology. It explores how humans interact with digit Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 al interfaces, how they behave in the context of technologies, and how technologies arc being used by humans to interact with one another. It can alsoEbook Marketing 4.0: Moving from Traditional to Digital – Part 2
be used to understand how people perceive brands in their digital communities and what attracts people to certain brands.The specialty is relatively Part III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn re Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 t of human-centric marketing, digital ethnography provides a powerful way to discover the latent human anxieties and desires that brands should address. Several well-known methods that arc currently being used by marketers include social listening, netnography, and emphatic research.Social Listening Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 Social listening is the proactive process of monitoring what is being said about a brand on the Internet, particularly on social media and online commEbook Marketing 4.0: Moving from Traditional to Digital – Part 2
unities. It often involves social media monitoring software to filter massive amounts of unstructured data from social conversations into usable custoPart III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn rePart III Tactical Marketing Applications in the Digital Economy8 Human-Centric Marketing for Brand AttractionBuilding Authentic Brands as IriendsIn reGọi ngay
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