GROUP 3 MKT304 GROUP PROJECT

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Nội dung chi tiết: GROUP 3 MKT304 GROUP PROJECT

GROUP 3 MKT304 GROUP PROJECT

when Skin Is The Perfect Beginning’New beginnings in life need to come from a fresh start on your own. We believe that when you change your "draconian

GROUP 3 MKT304 GROUP PROJECT n" view of yourself, your life will change.So are you ready to get started?ponds;2012■STARSRATED FOR EXCEI 1 ENCEsSũ. EducationFPT UNIVERSITYPOND'S;wh

ite beautyGROUP PROJECTIntegrated Marketing Communications ProgramGroup members:Pham Ngoc Tien Vu Ha Phuong Anh Dang Le Tuan Cuong Pham Thi Khanh Linh GROUP 3 MKT304 GROUP PROJECT

Dinh Nho Khoi Nguyen Nguyen Thi Mai HuongLecturer: Doan Thi Thanh HuongClass:MKT1610Course: Integrated Marketing Communications (MKT304)TABLE OF CONT

GROUP 3 MKT304 GROUP PROJECT

ENTMARKET OVERVIEW5INTRODUCTION1COMPANY82PRODUCT93OBJECTIVES11Analysis of Promotional Program Situation1INTERNAL ANALYSIS121.1Promotional/Marketing De

when Skin Is The Perfect Beginning’New beginnings in life need to come from a fresh start on your own. We believe that when you change your "draconian

GROUP 3 MKT304 GROUP PROJECT t segmentation172.3Target marketing172.4Market positioning19Analysis of Communication Process1ANALYZE RECEIVER'S RESPONSE PROCESSES202ANALYZE SOURCE,

MESSAGE, CHANNEL FACTORS GROUP 3 MKT304 GROUP PROJECT

when Skin Is The Perfect Beginning’New beginnings in life need to come from a fresh start on your own. We believe that when you change your "draconian