(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam IMPLEMENTATIONTHE CASE OF GSK VIETNAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internationa] School of BusinessInterna Hons' Sehool at BurnettNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM IMPLEMENTATION THE CASE OF GSK VIETNAMMASTER OF (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam BUSINESS ADMINISTRATIONSUPERVISOR: DR. PHAN Till MINH THUHo Chi Minh City - Year 20201EXECUTIVE SUMMARYNowadays, we live in the heavily lech-focused w(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
orld where technology plays as iin important role in developing and growing business. As such, pharmaceutical industry is facing these challenges loo.UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam through visits of MR. 1 rec samples, brochures, brand reminder, gift, event travel....are ottered to HCPs as well. The reporting and tracking for these activities are carried out manually and un-systemized. However, nowadays, pharmaceutical industry has many SOPs to ensure that marketing activities (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam do not too impact HCP’s recommendation and prescription. By accessing technology, focusing on CRM on this case, pharmaceutical companies pay attention(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
to both comply SOPs related to customer relationship and increase these relationship, comprehend customer’s insight toward prescription and recommendUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam pport. MRs can deliver effective presentations and communications via visual aids. Realizing the potential benefits of CRM implementation in pharmaceutical industry. GSK fust launched Veeva - a CRM application in 2018. However, on audit report in Sep 2019. auditors has findings that there has been t (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam he high gap between KPIs and actual on Veeva system. Thus, the thesis tend to explore potential problems in order that author can understand and find(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
out causes for underperformance of Veeva report. Through in-depth interview and theory-informed, the crucial problem has been figured out as change maUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam nce on Veeva system, employee’s resistance increase and financial investment effect toward Veeva’s investment.Based on research findings, the potential causes have been revealed, including insufficient training and education, lack of top and middle management support, insufficiency technical support (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam and resistance to change. In a further investigation, root causes of tins situation arc identified as employee's resistance. Alternative solutions ar(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
c also made with regards to improve performance on Vecva system. This thesis also will help to lake further steps towards developing solutions such asUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam Thi Minh Thu for her expert advice, encouragement and motivation weekly throughout thesis process. This thesis wouldn't have been implemented without her guidance and support.Secondly, to my committee member. I'm sincerely grateftil to Dr. Ly Thi Minh Chau and Dr. Doan Anil Tuan who gave suggestion (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam during proposal in order that I can improve my thesis Thirdly, a thank you to colleagues of GSK and DKSH, they gave me insights and data to complete t(LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam
he thesis.Finally, I would like to send thankfulness to my family who encourage and motivate me to complete my Master programLIST OF ABBREVIATIONBM - UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM I (LUẬN văn THẠC sĩ) change management during CRM implementation the case of GSK vietnam y and Trade EM - Expert MarketingGSK - GlaxoSmithKlineHCP - Healthcare ProfessionalUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHInterne Hann' Sehool olNguyen Thi Phuong ThaoCHANGE MANAGEMENTDURING CRM IGọi ngay
Chat zalo
Facebook