KHO THƯ VIỆN 🔎

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

➤  Gửi thông báo lỗi    ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu:     PDF
Số trang:         92 Trang
Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 













Nội dung chi tiết: (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies NEL MEMBER PERFORMANCE: AN INVESTIGATION INTO VIETNAMAIRLINES’ AGENCIESMASTER OF BUSINESS (Honours)Ho Chi Minh City-2014UNIVERSITY OF ECONOMICS HO CHI

MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANNEL MEMBER PERFORMANCE: AN IN V (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

ESTIGATION INTO VIETNAMAIRLINES’ AGENCIESID: 21110014MASTER OF BUSINESS (Honours)SUPERVISOR: LUU TRONG TUAN PH DHo Chi Minh City - 2014ACKNOWLEDGEMENT

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

SThis thesis could not have been possible without the help of many people.First. I would like to take this opportunity to express my sincere gratitude

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies n-going enthusiasm in responding, reminding, and assisting in all aspects of this endeavor.Secondly. I would like to express my sincere thanks to my c

ompany. Tliien Ilai Services Travel Trading Corporation, as well as my managers and supervisors for their patience, understanding and support of my th (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

esis.Thirdly, I would like to thank my dear colleagues, friends and classmates for their valuable encouragement during the many months that I was work

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

ing on this thesis. Special thanks are also sent to those individuals working for the Vietnam Airlines’ agencies who have volunteered their valuable t

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies r support, their encouragement, and their faith while completing my thesis.ABSTRACTThis study investigates the relationships between channel performan

ce enablers which include trust, commitment and cooperation, as well as channel conflict, and channel member performance in senice industries, especia (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

lly in the area of logistics as found in the airlines industry. The objective of this study is to determine the influence that both channel performanc

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

e enablers and channel conflict has on channel member performance. Our research questions were: “Are there positive relationships between channel perf

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies he hypotheses, we studied 208 respondents working in 18 various Vietnam Airlines’ agencies. The data collection was based on the questionnaire adapted

from previous studies and modified for the sen ice industry as well as for the Vietnam context. (Dwyer and Oh. 1987; Kumar et al,. 1995: Lumineau and (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

Oxley. 2007; Sezen and Yilmaz. 2007).As expected, the results of the study show the existence of positive relationships between channel performance e

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

nablers and channel member performance. In these relationships, cooperation has the strongest positive relationship with channel member performance (B

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies t has the second strongest positive relationship with channel member performance (B = 0.237, p<0.05). And last, trust has the leastiistrongest positiv

e relationship with channel member performance (13 = 0.214, p<0.05).However, the findings did not stale the negative relationship that exists between (LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

channel conflict and channel member performance (B - 0.099. p-0.124).Bast and previous research focused on the relationships between channel performan

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies

ce enablers and channel member performance primarily in the manufacturing sector. This study here contributes to the practical theory between channel

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

(LUẬN văn THẠC sĩ) channel perormance enablers, channel conflict and channel member performance, an investigation into vietnam airlines agencies onflict, channel member performance. Vietnam Airlines* agencies.iii

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI TUYET OANHCHANNEL PERFORMANCE EN ABLERS, CHANNEL CONFLICT AND CHANN

Gọi ngay
Chat zalo
Facebook