(LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
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(LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank G PRODUCTS AT RETAIL BANKING: AN APPROACH ON BIG DATA AT EXIMBANKMASTER THESISHo Chi Minh City-2020MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI -MINH CITYTO PHUC NGUYEN Kin ONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OFCROSS SELLING PRODUCTS AT RETAIL BANKING:AN APPROACH ON BIG DATA (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank AT EXIMBANKSpecialization: Business AdministrationExecutive Business AdministrationCode : 8340101TUTOR: ASSOC.PROF. DR. TV VAN BINHHo Chi Minh City -(LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
2020COMMITMENTĨ assure you this is my own research. The figures and results stated in the thesis are honest and have not been published in any other MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank has been traced.Trainees implement the thesis (Sign and write full name)TÔ PHÚC NGUYÊN KHƯƠNGABSTRACTBased on internal database as big data of the Eximbank, 3,527 active customers with the initial length of service more than 12 months, the method of data mining is concerned, in which the mathematic (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank methods of K-Means of cluster. Tree Decision, and Association Analysis are applied. The findings show that consumers’ characteristics using services a(LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
t EXIMBANK are various, in which staffs, directors as individual customers occupy a high proportion in total customers. Based on descriptive statisticMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank et Card), VA (Visa Auto Card), and others are concerned most by the customer, in which VG and VC are the two top cards used. Directors are more interested in VG card, while staffs concern VC card. In addition, using two cards, called the main card and the extra card, is popular. This is a potential (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank chance for the bank to develop cross-selling products, which the product bundle strategies are packed into groups. Based on the method Association Ana(LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank
lysis, propobality of using two cards or three cards at the same time of customers are derived. This finding basically supports the bank to address crMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLING (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank h implementation plansTABLE OF CONTENTSCOMMITMENTABSTRACTTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION..............................................1I.RATIONALE OF RESEARCH.......................................1II.OBJECTIVES OF STUDY.........................................2 (LUẬN văn THẠC sĩ) consumer analytics toward development of cross selling products at retail banking an approach on big data at eximbank III.RESEARCH QUESTIONS..........................................2MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLINGMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYTO PHI c NGUYEN KHUONGCONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS SELLINGGọi ngay
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