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(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry G INDUSTRYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen

Anh TuanFACTORS AFFECTING CUSTOMER LOYALTY IN THE VIETNAMESE BANKING INDUSTRYID:22110077MASTER OF BUSINESS (Honours)SUPERVISOR: DINH THAI HOANGHo Chi (LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

Minh City - Year 2014ABSTRACTWith a population of 91 million consumers and economic growth rate averaged 6.57 percent from 2006 until 2012. Vietnam ha

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

s been an attractive foreign investment destination, Therefore, the competition has been gradually increasing. Banking industry is no exception as it

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry banks. According to Afsar Ct al. (2010), “it is always costly to attract new customers, so the managers always try to find ways to retain their curren

t customers and focus on different factors which enhances the customer loyally among the customers of the organizations”.Based on that, the study was (LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

carried out to reveal the impact of corporate image, sen ice quality, customer satisfaction, switching cost and trust on customer loyalty in the Vietn

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

amese banking industry.This study gathered survey data from a convenience sample of 252 consumers are living and working in Ho Chi Minh City. The resu

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry these factors are studied and the SPSS software Is used to analyze the data gathered from the respondents.ACKNOWLEDGMENTSI would like to express my s

incere thankfulness to my research advisor. Prof. Dinh Thai Hoang for his support throughout the research process. He had devoted his valuable time an (LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

d efforts in patiently guiding me to complete this study. I would like to convey my special thanks to him for his assistance and encouragement.I would

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

like to express my gratitude to all ISB staffs that supported necessary materials and helped summit my papers. Especially. I would like to give my sp

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry port during this time.Ho Chi Minh City. Viet NamTran Nguyen Anil TuanTABLE OF CONTENTSAbstract........................................................

......................iAcknowledgments.......................................................................iiTables of content...................... (LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

...............................................iiiList of tables........................................................................viList of figu

(LUẬN văn THẠC sĩ) factors affecting customer loyalty in the vietnamese banking industry

res.......................................................................viiChapter 1: Introduction..................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Nguyen Anh TuanFACTORS AFFECTING CUSTOMERLOYALTY IN THE VIETNAMESEBANKING

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