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(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

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(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages F FACEBOOK FAN PAGESMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYIntern

ational School of BusinessTran Ngoc TilFACTORS AFFECTING WORD-OF-MOUTH:A STUDY OF FACEBOOK FAN PAGESID: 21110026MASTER OF BUSINESS (Honours)SUPERVISOR (LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

: Dr. Nguyen Thi Mai TrangHo Chi Minh City-Year 2014ACKNOWLEDGEMENTThis thesis could not be accomplished without the help, advise, support, guidance a

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

nd encoiuagement of many people.1 would like to express my sincere gratitude to my supervisor. Dr. Nguyen Illi Mai liang. for her guidance and correct

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages yen Dong Phong. Professor Nguyen Dinh Tho, and Dr. Tran Ha Minh Quan for their valuable time as the members of the proposal examination committee My s

incere thanks are also to all the members of ĨSB create rhe best convenience for me as well as ISB students (.luring the course. Thirdly. I would like (LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

to thank my dear colleagues, fiiend and classmates for their invaluable advice, encouragement and help me collect the research data. Last but not lea

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

st. I would like to express my great thanks to my family for their encouragement and assistance for my three years study the master course and finish

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages ular social media site, nearly 25 million of the 36 million Internet users in Vietnam (VietnamNet. 2014). Understanding the influences of Facebook to

the youngster's behavior, many business organizations build fan-pages on the social media site to build bettei connection with their customers.Identif (LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

ying the factors affecting brand word-of-mouth through the study of Facebook fan-pages can help the organization understanding the motivation of Faceb

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

ook users who involving in then brand fan-page. As a result, those factors, which have huge impact on the word-of-mouth, are Content value (including

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

(LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages le know which ones to investmentKeywords: word-of-mouth, brandfan-page, Facebook. Vietnam.iiLIST OF ABBREVIATIONSEFAExploratory Factor AnalysisKMOKais

er-Meyer-OlkinWOMWord-Of-MouthSPSSStatistical Package for the Social Science softwareSMMSocial media marketingSNSSocial networking sitesB2CBusiness-to (LUẬN văn THẠC sĩ) factors affecting word of mouth a study of facebook fan pages

-customer

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

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