(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
iUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam REWEL INTERNATIONAL COMPANY IN VIET NAMID: 22130053MASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. TRAN HA MINH QUANHo Chi Minh City - Year 2016iACKNOWLEDGEMENTFirst of all, 1 would like to express my sincere gratitude to my supervisor, Dr. I ran Ha Minh Quan, for his professional guidance, positiv (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam e encouragements and helpful guidance during the lime of doing my thesis.Further. I would like to thank all the members of the committee, who gave the(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
helpful comments for me to complete the thesis in the right dữection.My sincere thanks are also given to all of the professors at International BusmeiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam to all the board of director, staffs and customers of Curewel International Company Limited, who provided documents, answered the questionnaires and gave the feedback for completing this thesis.Finally, my deepest gratitude goes to my classmates in MBƯS 4.2 and my family fortheir support and encour (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam agement so that I can complete this thesis.iiEXECUTIVE SUMMARYCurewel International (Vietnam) Co.. Ltd in Vietnam (CIV) established in 2004 and is one(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
of eight subsidiary companies of Curewel International Group. CIV represents for many manufacturers from many countries and delivers healthcare produiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam ustomers are the distributing companies while 111 pharmaceutical, the customers are the hospitals, clinics and pharmacy shops in whole of VietnamThe mam channel of CIV IS to approach such customers by introducing and selling products directly through the sales force. So far. CIV mainly bases on the (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam brand name of the manufacturers or the quality of product to push the business ill local. Tile segments of Orthopedic. Dentals and Pharma-Cosmetic are(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
developing sustainably, but the developing rate of Pharmaceuticals is reducing recently. Nevertheless, in recent years, sales revenue has been decreaiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam s less increasing which having influence on the sales revenue of the foreign manufacturers to Curewel International in general and CIV in particular. Withdrawn from the failed business and feedback from customers and sales force, we recognized that sales force of CIV have poor communication skills.T (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam he purpose of this thesis is to find out the roof of problem that make CIV have those bad symptoms. After researching the real situation at CIV, we fo(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
und that CIV had a problem at communication skills of their salespersons to the customers, comparing with competitors. Because CIV’s concentration is iUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam y either not convey sufficient products’ information to customers, or listen to the customers properly, or understand the customers, or build CIV brand awareness to customers to persuade customers to buy products through their communication skill.To solve problem of low communication skills of sales (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam force of CIV. researcher discussed in-depth with the Board of Directors and found three alternative solutions: Training. Teamwork, and Dismissal & Re(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
cruitment to solve the problem. Comparing these three solutions each other, we found that training brings more benefit and less time and cost than theiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam partment will take one week for preparing documents for training information about CIV including introduction about CIV in general, products categories of CIV. the partners of CIV. the role as well as the high responsibility of CIV to sales people. The Board of Directors and Products Directors will (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam be responsible for training products knowledge like types of products, dosage, indication, contraindication, side effects, products category and train(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
ing skill of listening, understanding, empathy customers and training behavior for the sales force in one month and three weeks. Also, the company wiliUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam ning programs will apply on sales force 111 2017 to enable CIV to increase business effectively.ivTABLE OF CONTENTSACKNOWLEDGEMENT..........................................................................iEXECUTIVE SUMMARY.......................................................................iiTABLE (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam OF CONTENTS.......................................................................ivLIST OF TABLES AND FIGURES.......................................(LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam
.......................viLIST OF ABBREVIATION...................................................................viiCHAPTER 1: PROBLEM IDENTIFICATION..iUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CUR (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam ckground of problem...............................................................31.2.1.Symptoms........................................................................3 (LUẬN văn THẠC sĩ) how to enhance communication skills of salespeople at curewel international company in viet nam iUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN HA HOANG OANHHOW TO ENHANCE COMMUNICATION SKILLS OF SALESPEOPLE AT CURGọi ngay
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