(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

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(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M

(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong Kim

KEY FAC TORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI MINH CITYTD:22110031MASTER OF BUSINESS (Honours)SUPERVISOR: DR.DIMỈ THAI HOANGHo Chi (LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

Minh City - Year 2014ACKNOWLEDGEMENTSĨ would like to express my sincere gratitude to Dr. Dinh Thai Hoang who has supported me a lot with the thesis pr

(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

eparation and motivated inc throughout the journey of the thesis.1 strongly believe that 1 could have not completed this thesis without the assistance

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M

(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city thank leaders, teachers and staffs in TSR who help me usefully all the subjects of my master course.Last at all. 1 would like to present the achieveme

nt to my family who supported and encouraged me during this time.July, 2014Ho Chi Minh City, Viet NamThai Hong KimTABLE OF CONTENTSCHAPTER 1 : INTRODU (LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

CTION.................................................. 11.1.Research background................................................ 11.2.Research Problem

(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

s.................................................. 11.3.Research Objectives.................................................31.4.Research Scope......

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M

(LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city ...............................................52.1.Consumer-based brand equity.........................................52.2Sers ice quality: Physical

quality and Stair behavior................62.3.Ideal self-congruence...............................................82.4.Brand Identification......... (LUẬN văn THẠC sĩ) key factors affecting brand loyalty in hotel industry in ho chi minh city

.......................................92.5Consumer satisfaction and Brand loyalty.............................10

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessThai Hong KimKEY FACTORS AFFECTING BRAND LOYALTY IN HOTEL INDUSTRY IN HO CHI M