(LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry
(LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry
UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSTRAN ANH TRI cRELATIONSHIP BETWEEN CORPORATE SOCIALRESPONSIBILITY, BRAND EQUIT (LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry TY, COMPANYREPUTATION, AND CUSTOMER-COMPANYIDENTIFICATION IN HO CHI MINH CITY HOTELINDUSTRYMASTER OF BUSINESS (Honours)SUPERVISOR: LUU TRONG TUAN, PhDHo Chi Minh City - 2014ILIST OF FIGURESFigure 2.1: Conceptual model of CSR. REP. BRE. and CCI16Figure 3.1: Research process18Figure 4.1: Confirmatory (LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry factor analysis for CSR. BRE. REP37Figure 4.2: Confirmatory factor loading for CCI38Figure 4.3: Saturated model39Figure 4.4: Structural model42Figure(LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry
4.5: Competitive model43iiLIST OF TABLESTable 3.1: Adopted measurement scale23Table 3.2: Cronbach’s Alpha result for pilot lest27Table 3.3: ExploratorUNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSTRAN ANH TRI cRELATIONSHIP BETWEEN CORPORATE SOCIALRESPONSIBILITY, BRAND EQUIT (LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry 4.3: CFA result for CSR, REP. and BRE36Table 4.4 CFA result of CCI37Table 4.5: CFA result for Saturated models39Table 4.6: Relationship between constructs in saturated model40Table 4.7: SEM result for structural model41Table 4.8: Relationship between constructs in structural model41Table 4.9: SEM re (LUẬN văn THẠC sĩ) relationship between corporation social responsibility, brand equity, company reputation and customer company identification in ho chi minh city hotel industry sult for Competitive model43■fable 4.10: Relationship between constructs in competitive model44Table 4.11: Bootstrap for structural model45UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSTRAN ANH TRI cRELATIONSHIP BETWEEN CORPORATE SOCIALRESPONSIBILITY, BRAND EQUITUNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSTRAN ANH TRI cRELATIONSHIP BETWEEN CORPORATE SOCIALRESPONSIBILITY, BRAND EQUITGọi ngay
Chat zalo
Facebook