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(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

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Nội dung chi tiết: (LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHLWtfttffl o»KISBInUnwIiundl S’.hocl of SuMiMMkNguyen Hung CuongSALESPERSON

(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company FAILURE IN SMC TAN TAOLIMITED COMPANYMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2018UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internatio

nal School of BusinessUEH iwinwn 0» !<4RnMic$ •LI SBInttmatiMtl SciKXil c« BuúinnkNguyen Hung CuongSALESPERSON FAILURE IN SMC TAN TAOLIMITED COMPANYMA (LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

STER OF BUSINESS ADMINISTRATIONSUPERVISOR: TRAN PHUONG THAOHo Chi Minh City-Year 2018TABLE OF CONTENTSEXECUTIVE SUMMARY...............................

(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

.........................11.PROBLEM CONTEXT......................................................31.1c ompany background..............................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHLWtfttffl o»KISBInUnwIiundl S’.hocl of SuMiMMkNguyen Hung CuongSALESPERSON

(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company .........52.1Situation analysis................................................52.2Potentia 1 problems...............................................9

2.3Central problem validation.......................................142.3.1Central problem identification...............................142.3.2Central (LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

problem definition...................................152.3.3The important of the problem.................................163.CAUSES VALIDATION.......

(LUẬN văn THẠC sĩ) salesperson failure in SMC tan tao limited company

............................................183.1Lack of Salesforce training programs.............................193.2Inappropriate criteria for sale

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHLWtfttffl o»KISBInUnwIiundl S’.hocl of SuMiMMkNguyen Hung CuongSALESPERSON

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEHLWtfttffl o»KISBInUnwIiundl S’.hocl of SuMiMMkNguyen Hung CuongSALESPERSON

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