(LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
(LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Thi Binh PhuongSERVICE QUALITY AND CUSTOMERSATISFACTION IN BUSINESS-TO-BUSI (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam INESS:THE CASE OF READY-MIX CONCRETEINDUSTRY IN VIETNAMMASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Vo Thi Ngoc ThuyHo Chi Minh City - Year 2014Table of ContentsACKNOWLEDGEMENT....................................................................3ABSTRACT................................................ (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam ...........................4LIST OF TABLES.....................................................................5LIST or FIGURES.......................(LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
.............................................6Chapter 1..........................................................................7INTRODUCTION........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Thi Binh PhuongSERVICE QUALITY AND CUSTOMERSATISFACTION IN BUSINESS-TO-BUSI (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam ervice Quality and Customer Satisfaction in ỈỈ2B context...................91.3.Research Objectives........................................................111.4.Scope of the research......................................................121.5.Expected contributions of research........................ (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam .................121.6.Organization of thesis.....................................................13Chapter 2.........................................(LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
................................14LITERATURE REVIEW AND HYPOTHESES..................................................142.1.Literature review...........UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Thi Binh PhuongSERVICE QUALITY AND CUSTOMERSATISFACTION IN BUSINESS-TO-BUSI (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam ity............................................................162.1.3.c 'ustomer Satisfaction....................................................272.2.Research Model and Hypotheses..............................................31Chapter 3.............................................................. (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam ...........36RESEARCH METHOD...................................................................363.1.Quantitative research: Pre-test..................(LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam
..........................363.2.Quantitative research: Main survey.........................................373.2.1.Measurement scales.................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Thi Binh PhuongSERVICE QUALITY AND CUSTOMERSATISFACTION IN BUSINESS-TO-BUSI (LUẬN văn THẠC sĩ) service quality and customer satisfaction in business to business the case of ready mix concrete industry vietnam .......................................................................................................42UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLe Thi Binh PhuongSERVICE QUALITY AND CUSTOMERSATISFACTION IN BUSINESS-TO-BUSIGọi ngay
Chat zalo
Facebook