(LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ
(LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ AND CUSTOMER LOYALTY: AN EMPIRICAL STUDY OF VIETNAMESE BANKING INDUSTRYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: AN (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ EMPIRICAL STUDY OF VIETNAMESE BANKING INDUSTRYID: 22110067MASTER OF BUSINESS (Honours)SUPERVISOR: DR. NGUYEN Tin MAI TRANGHo Chi Minh City - Year 201(LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ
4TABLE OF CONTENTSACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSLIS 1 OF FIGURESĨ.TST OF TABT.F.SCHAPTER 1: INTRODUCTION....................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ ................51.3Research Scope and Research Methodology...............................51.4Sưucture of The Research..............................................6CHAPTER 2: LITERATI RE REVIEW...............................................82.1Customer Loyalty....................................... (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ ...............82.2Customer Satisfaction.................................................92.3Relational Benefits......................................(LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ
............102.4rhe Conceptual Model and Hypotheses of The Research...................14CHAPTER 3: RESEARCH METHODOLOGY..............................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION A (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ ..........173.1.2Measures of 1 he Constructs......................................173.2Questionnaire Design.................................................193.3Data Procedure.......................................................22 (LUẬN văn THẠC sĩ) the effect of relational benefits on customer loyalty, an empirical study of vietnamese banking industry , luận văn thạc sĩ UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGUYEN THI Al TRANTHE EFFECT OF RELATIONAL BENEFITS ON CUSTOMER SATISFACTION AGọi ngay
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