(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUN (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city NICATION SERVICEIN HO CHI MINH CITYMASTER OF BUSINESSADMINISTRA HON I HESISHo Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER SATISFACTION ANDIN HO CHI MINH CITYID:22110005MASTER OF BUSINESSADMINISTRAT (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city ION THESISSUPERVISOR: DR. TRAN HA MINH QUANHo Chi Minh City - Year 2014ACKNOWLEDGEMENTFirst and foremost, I would like to thanks to my supervisor Dr.(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
Tran Ila Minh Quan for his guidance, encouragement and excellent advice throughout this research study.Much appreciation goes to all lecturers at InteUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUN (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city nriched my knowledge.1 would like to thank to all my classmates, my friends lor their supports and encouragement.Last but not least. 1 would like to take this opportunity to express my profound gratitude to my beloved parents for being patience and never failed giving me continuous supports.iABSTRAC (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city TThe purpose of this research is to assess mobile telecommunication senice quality' in Ho Chi Minh City based on perceptions and experiences of custom(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
ers, to find the linkage between mobile telecommunication service quality' attributes, customer satisfaction and customer loyalty in mobile telecommunUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUN (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city quality, pricing structure, mobile devices, value-added sen ices, convenience in procedures and customer support) were used to find out the relationship among mobile telecommunication sen ice quality, customer satisfaction, and customer loyalty. AU the data were collected through questionnaires; th (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city e sample size of 350 mobile customers was drawn from different mobile carriers 111 Ho Chi Minh City'. Descriptive statistical approach, multiple linea(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
r regression, Anova were then used to describe and analyze these six dimensions and take them into the involvement with customer satisfaction and loyaUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUN (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city mer loyalty'. Customer support demonstrates the highest positive correlation with customer satisfaction while pricing structure demonstrates the lowest positive correlation with customer satisfaction.Keywords: Mobile, Service quality, Customer satisfaction, Customer loyalty, Call quality. Pricing st (LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city ructure. Mobile devices, Value-added services, Convenience in procedures and Customer support.iiCONTENTSAcknowledgement...............................(LUẬN văn THẠC sĩ) the factors affecting customer satisfation and loyalty of mobile telecommucation service in ho chi minh city
............................iAbstract.................................................................iiContents......................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUNUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTRAN DUC TRUNG CANGTHE FACTORS AFFECTING CUSTOMER pATISFACTlOiN ^,DlTELECOMMUNGọi ngay
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