(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption F PURCHASE AND ENVIRONMENTAL COMMITMENTIN GREEN CONSUMPTIONMAS TER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessI ran Que KhanhTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF PURCHASE AND ENVIRONMENTAL COMMIT (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption MENT TN GREEN CONSUMPTIONID: 22120126MASTER OF BUSINESS (Honours)SUPERVIOR: Dr. Le Nhat IlanhHo Chi Minh City - Year 2014ACKNOWLEDGEMENT1 am forever g(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
rateful to so many individuals. Without their support. I would have never completed this research.I would like to express my gratitude to Dr. Le Nhai UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption the end of my work.I would like to extend my appreciation to the other members of committee for their contributions which helped me to improve this research.Thank you to all of people who spent their lime and effort for my survey.Last but certainly not least. I am deeply appreciative of the endless (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption love and good conditional support from my family to complete this work.ABSTRACTFacing with environmental problems all over the world, more and more pe(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
ople nun their talk into walk. In other words, consumers are not only concerned but also gelling the idea of being greener. According to this, by buyiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption mpact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption.A convenience sampling method was employed. In total. 150 Vietnamese consumer responses were collected and used for analysis to test the model, rhe results show that people who comm (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption it with environment are collectivistic oriented: so these consumers usually pay attention lo environmental consequences of their purchasing. On the ot(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
her hand, individualistic consumers are more likely not to be environmental commitment people because they arc concern for themselves loo much rather UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption ot only good for the environment but satisfy consumer’s personal needs also, rhe result of this study might attract attention of consumer behavior researchers, as well as the firms that care about environmental commitment and pursue the green strategy. Consumers who used to buy green products can be (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption considered as informants in future research in order to explore the underlying reason why they buy the environmentally responsible products.Key words(LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption
personal values, consumer attitude, environmental commitment, green consumption.TABLE OF CONTENTSAcknowledgementAbstractCHAPTER 1: INTRODUCTION------UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OF (LUẬN văn THẠC sĩ) the impact of personal values on attitude toward consequences of purchase and environmental commitment in green consumption .................. 2UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Que KhanliTHE IMPACT OF PERSONAL VALUESON ATTITUDE TOWARD CONSEQUENCES OFGọi ngay
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