(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
UNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy TION VALUES THEORY AND VALUE-ATTITUDE BEHAVIOUR HIERARCHYID: 22120037MASTEROF BUSINESS (Honours)SUPERVISOR: Dr. Le NhatHanhHoChiMinhCity-Year 20151The Influence Factors on Green Purchase Behaviour Based on Consumption Values Theory and Value-Attitude-Behaviour HierarchyNgo Ngoc Quyen Van22120037Inte (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy rnational School of Business - University of Economics Ho Chi Minh CityMaster ThesisDr. Le Nhat HanhMay 24. 20142ACKNOWLEDGEMENTFirstly. I would like(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
to express my grateiulness to my supervisor Dr. Le Nliat Hanh for her professional guidance, intensive support, valuable suggestions, instructions andUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy Phong. Dr. Tran Ila Minh Quan. Dr. Nguyen Phong Nguyen and other teachers for thek valuable time as the members of the proposal examination committee. Then- comments and meaningful suggestions contributed significantly for my completion of this research.My sincere thanks are given all of my teachers (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy at International School of Business University of Economics Ho ('hi Minh City for their teaching and guidance during my Master course.3ABSTRACTGreen(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
initiatives are fast becoming a catchphrase among societies and business entities as these entities strive to ensure more sustainable business operatiUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy ore, is to examine the factors that influence consumers’ green purchase behaviour. The conceptual framework and hypotheses development are grounded on related literature. We examined five independent variables which represent five pertinent dimensions of consumer perceived value and their effects on (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy green purchase behaviour through green purchase attitude. The questionnaire was adapted from validated items from related prior works. The analysis w(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
as based on 406 valid responses from consumers of Ho Chi Minh City. The findings reveal that four of the six hypotheses are supported. Particularly, eUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPT (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy en purchase behaviour. Managerial and research implications of the findings are also further discussed.4Table of ContentsChapter0,0416666666666667Introduction....................................................................81.1.Researchbackground..............................................81.2. (LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy Researchgap....................................................111.3.Researchobjectives.............................................131.4.Researchmeth(LUẬN văn THẠC sĩ) the influence factors on green purchase behaviour based on consumption values theory and values attitude behaviour hierarchy
odology and scope..................................131.5.Researchcontribution...........................................14Chapter 2: Literature ReviewUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPTUNIVERSITYOFECONOMICSHOCHIMINHCITYInternationalSchoolof BusinessNgo Ngoc Quyen V anTHE INFLUENCE FACTORS ON GREEN PURCHASE BEHAVIOUR BASED ON CONSUMPTGọi ngay
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