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Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

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Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand TICAL DISCOURSE ANALYSIS OF MEDICINEPRODUCTS ADVERTISEMENTS IN NEW ZEALANDPĨTẤN TTCTT DIF.N NGỐN PT IF PĨĨÁN CÁC QUÁNG CÁO DƯỢC PHẨM ớ NEW ZEALANDM.A.

MINOR PROGRAMME THESISField: English LinguisticsCode: 60.22(1.201HANOI-2014VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATION Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

AL STI DIES FACULTY OF POST-GRADUATE STUDIES ----------------------oOo-----HOÀNG Tin MANA CRITICAL DISCOURSE AN ALYSIS OF MEDICINEPRODUCTS ADVERIISEME

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

NITS IN NEW ZEALANDPHÂN LÍCH D1EN NGÔN PHÊ PHÁN CÁC QUẢNG CÁO DƯỢC PĩtẨm ớ new ZEALANDM.A. MINOR PROGRAMME THESISField: English LinguisticsCode: 60.22

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand ICINE PRODI CTS ADVERTISEMENTS IN NEW ZEALAND” IS my own work. This study project report is conducted in partial fulfillment of the requứements for th

e degree of Master of Ans.Hanoi, 2014Hoàng Thị MậnACKNOWLEDGEMENTI would have never been able to finish my thesis without the guidanee of my superviso Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

r, help from friends and support from my family.Foremost, 1 would like to express my deeply sincere gratitude to my supervisor Dr. Nguyen Thi Thu Ha f

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

or the continuous support of my thesis, for her enthusiasm, invaluably constructive criticism and friendly advice during the project work. Iler hearty

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand nks are also due to lecturers of the Faculty of Post-Graduate Studies for their knowledge and encouragement from that I have learned during 2 years of

the course.My sincere thanks also go to my relative, who is living in New Zealand. Tran Thi Huven for helping me collect the sample data.I especially Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

thank all of my friends and my parents for all their love, support and encouragement which help me to finish one of important project works in my lif

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

e.11ABSTRACTThis study investigated medicine products advertisements in New Zealand under the perspective of Critical Discourse Analysis. A qualitativ

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand hidden behind linguistic features and strategies employed by medicine advertisers are the mam focus, rhe analysis is based on a combination framework

of Fairclough and Systematic Function Grammar of Halliday. It demonstrates how ideologies of a “positive medicine product" arc produced and reproduce Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

d in medicine products advertisements. The findings indicated that advertisers used various strategies to influence and manipulate their customer’s pe

Luận văn thạc sĩ VNU ULIS a critical discourse analysis of medicine products advertisements in new zealand

rception and behavior. Thus, language in medicine advertising discourse is a means for people in power (advertisers) to control and exercise power ove

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

VIETNAM NATIONAL UNIVERSITY. HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STI DIES FACULTY OF POST-GRADl ATE STUDIES-----0O0----HOÀNG Tin MANA CRIT

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