Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Fi Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation irm performance: the moderation role of Relationship Marketing OrientationDOCTORAL THESISHo Chi Minh City, 2019MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate SocialResponsibility, and Firm performance: the moderation role of Rela Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation tionship Marketing OrientationDOCTORAL THESIS Specialization: Business AdministrationCode: 9340101SUPERVISORS;Assoc.Prof. BUI THANH TRANG, Ph.DAssoc.PMarket orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
rof. TRAN HA MINH QUAN, Ph.DHo Chi Minh Citv. 2019SiiffliTABLE OF CONTENTSLIST OF TABLES..............................................................MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Fi Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation ¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨Ä¨ VICHAPTER 1: INTRODUCTION..........................................................11.1.Motivation...............................................................11.2.Researchobjectives.....................................................7 Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation 1.3.Researchquestions......................................................81.4.Researchscope.........................................................Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation
.81.5.Researchmethods........................................................91.6.Researchcontributions...............................................MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Fi Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation .......13CHAPTER 2: THEORETICAL BACKGROUND AND HYPOTHESESDEVELOPMENT.....................................................................142.1.Overview theory of the firm.............................................142.2.The stewardship theory..................................................162.3.T Market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation he agency theory.......................................................17MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and FiMINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and FiGọi ngay
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