MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
Table OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL .................................3II.Product........................................................................4B.Situation analysis..............................................................5I.Industry........................................................................5II.Consumers' beh MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL avior............................................................7Hl. Macro environment...............................................................MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
8IV. Microenvironment...............................................................101.Company.......................................................Table OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL ........................14c. Strategies & Tactics..............................................................16I.Objectives.....................................................................16II.Segmentation and target customer..............................................17III.Differentiation - MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL Positioning................................................191.Differentiation.............................................................192.PositiMARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
oning.................................................................19IV.Marketing mix decisions....................................................Table OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL ............233.Promotions..................................................................234 Place..........................................................................275.People......................................................................286.Physical Evidence........................ MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL ...................................287.Process.....................................................................28D. Implementation and control....MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
....................................................30I.Action plan....................................................................30II.Budget....Table OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL .33TH true CEREAL - “Bữa sáng Việ t, sức khoè Vìệ chttps://khothuvien.cori!consumers tend to upgrade their lives more. They eat better, dress better, and focus on eating healthily and safely. According to the statistics of Nielsen, health is regularly ranked as the most important concern of Vietname MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL se consumers, followed by job security andeconomy. Therefore. healthy products have a high potential to enter the Vietnamese market and grow in years.MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
For breakfast. Vietnamese consumers have traditionally enjoyed many options, such as fried rice, sticky rice, pho (broth containing rice noodles, meaTable OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL food are very popular and considered convenient in Vietnam. They are also affordably priced at around VND1S,000 to VND30.000 per breakfast. These days, there is an increase in the demand of Vietnamese people for healthy products; therefore, although it has quite a high price compared to other break MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL fasts. there is an Increase in the market for these healthy ones. Besides factors such as nutrition, safety • good for health, the convenience factorMARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL
is always concerned by smart consumers when consuming products. Packaged products with compact designs such as cereal are gradually becoming a trend bTable OÍ ContentsA.Executive summary...............................................................1I.Company......................................... MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL d flavorings. In addition, the cereal market is growing annually, showing an ideal market for the brand. Bases on CAGR, the market is expected to grow annually by 6.22% from 2021 to 2026.Our group comes up with an idea to create a new cereal product to introduce to the market in the year 2022. Howev MARKETING MANAGEMENT marketing plan for new product of THG TH true CEREAL er, there have already been several seading competitors in the Vietnamese market such as Nestle and Xuan An cereal, which Is a threat that we have toTable OÍ ContentsA.Executive summary...............................................................1I.Company.........................................Table OÍ ContentsA.Executive summary...............................................................1I.Company.........................................Gọi ngay
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