MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

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MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

TRƯỜNG ĐẠI HỌC MỞ TP.HCMUNỈVERSỈTEƯ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Author: DO MINH

MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM TRƯNG VAN HOAI THUMARKETING PLAN rv FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAMMASTER PROJECTMASTER IN MARKETING AND ADVERTISINGHO CHI MINH CITY-20

14COMMITMENTSWe, Do Minh Trung and Van Hoai Thu commit that we have done this project by ourselves based on the information collected either from The MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

public's or SABECO’s sources.This paper is designed only for the academic purpose of the completion of our Master in Marketing and Advertising. It is

MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

not expected for any other uses.Đỗ Minh TrungVăn Hoài Thu1ACKNOWLEDGEMENTSThis final project was completed with the guidance of Mr. Le Minh Due, thank

TRƯỜNG ĐẠI HỌC MỞ TP.HCMUNỈVERSỈTEƯ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Author: DO MINH

MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM y, our colleagues and friends for support and dedicated to help we complete this project. The result and the feasibility of this project in reality ar

e motivating US for knowledge that we gain during the course.2TABLE OF CONTENTSCOMMITMENTS.......................................1ACKNOWLEDGEMENTS.... MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

..............................2EXECUTIVE SUMMARY.................................4LIST OF ABBREVIATIONS.............................5INTRODUCTION6I.Co

MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

mpany Overview....................................................71.Vision.............................................................72.Mission....

TRƯỜNG ĐẠI HỌC MỞ TP.HCMUNỈVERSỈTEƯ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Author: DO MINH

MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM ...............................................10III.SABECO and Saigon Special Brand...................................151. SABECO (Saigon Beer - Alco

hol - Beverage Corporation)...............152. Saigon Special Brand................................................................................... MARKETING PLAN FOR SAIGON SPECIAL BRAND OF SABECO IN VIETNAM

..............162.1Brand characteristics..........................................................................................16

TRƯỜNG ĐẠI HỌC MỞ TP.HCMUNỈVERSỈTEƯ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOLECONOMICS & MANAGEMENTMMA7Author: DO MINH