MISSION, MEANING AND MONEY MARK L ROSEN
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MISSION, MEANING AND MONEY MARK L ROSEN
* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN ovides relief to Jewish communities in distress, and offers renewal programs to Jewish communities that are rediscovering their heritage. It also helps Israel address its most pressing social problems and provides non-sectarian relief in almost 30 countries.Despite the organization's lack of visibil MISSION, MEANING AND MONEY MARK L ROSEN ity, its fundraising revenues continue to grow annually. How is it that an organization with such a low level of recognition - an organization that geMISSION, MEANING AND MONEY MARK L ROSEN
nerally does not advertise, engage in direct mail campaigns, or conduct telephone solicitations - raises $120 million in a single year? This book atte* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN tion for JDC's fundraising success is that it has a sophisticated fundraising operation that effectively makes the case for the importance of the organization's work. When donors learn about what JDC does, they are moved to support its programs.The maddening complexity comes into play when one begin MISSION, MEANING AND MONEY MARK L ROSEN s to examine the organizational framework within which JDC operates. Ever since the first Jews came to America in 1654, Jewish communities have createMISSION, MEANING AND MONEY MARK L ROSEN
d organizations to provide assistance to their fellow Jews, in this country and abroad. The American Jewish Joint Distribution Committee is one of the* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN ecause J DC's funding sources are so intertwined with other major Jewish organizations, the environment in which it raises money is considerably different from that of a typical nonprofit. JDC's fund raising activities arc subject to many unique constraints, making its success all the more remarkabl MISSION, MEANING AND MONEY MARK L ROSEN e.From shortly after its founding until just before World War II, JDC did its own fundraising. Then, in 1939, in order to improve its ability to raiseMISSION, MEANING AND MONEY MARK L ROSEN
money, it co-created a new fundraising entity in conjunction with a sister agency, the United PalestineINTRODUCTIONAbout the American Jewish Joint Di* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN illion, provides programs and services primarily to Jewish communities in over 70 countries around the world. According to executive vice-president and chief executive officer Steve Schwager, it is the largest American Jewish charity in terms of annual expenditures.Known affectionately as "The Joint MISSION, MEANING AND MONEY MARK L ROSEN " by insiders, and referred to more generally by the acronym JDC, the organization is largely unfamiliar to the general public. JDC has a low profileMISSION, MEANING AND MONEY MARK L ROSEN
because of the nature of its work and because it does not operate like most other nonprofits.Historically, JDC has deliberately chosen not to draw att* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN hostile to Jewish citizens, making it necessary for JDC to conduct its activities covertly.JDC does not raise money in conventional ways. Nor docs the organization offer typical volunteer opportunities, since its programs are offered exclusively overseas. For all of these reasons, it remains largely MISSION, MEANING AND MONEY MARK L ROSEN unknown to Americans. Yet, in countries where JDC offers programs and services, it enjoys a high level of recognition.Founded at the beginning of WorMISSION, MEANING AND MONEY MARK L ROSEN
ld War I to aid suffering Jews in Europe and the territory then known as Palestine, the organization's mission has remained constant over the years. J* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN greed to participate in this project with no stipulations and granted full access to JDC staff and board members for interviews. Eliot Goldstein, JDC's deputy director for Global Resource Development served as the liaison for this project over the course of several years, facilitating contacts and r MISSION, MEANING AND MONEY MARK L ROSEN esponding to numerous requests. Working with him was always a pleasure. He epitomizes both the professionalism and talent of JDC staff. I am deeply grMISSION, MEANING AND MONEY MARK L ROSEN
ateful to Alan Gill, JDC's executive director for International Relations, for illuminating the intricacies of fundraising at JDC, for explaining the * Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN sident of the JDC board during a key transformative period, provided valuable background information and shared his unpublished manuscript, which proved to be essential reading for understanding recent federation system history.This book underwent an extensive review process. In addition to receivin MISSION, MEANING AND MONEY MARK L ROSEN g feedback from Steve Schwager, Eliot Goldstein, Alan Gill, and Jonathan Kolker at JDC, I also received helpful comments from Ed Bayone, Rebecca CaspiMISSION, MEANING AND MONEY MARK L ROSEN
, Judge Ellen Heller, David Mersky, Steve Noble, Asher Ostrin, Amy Sales, Jonathan Sama, Ted Sasson, Michael Schneider, and Jack ưkeles. I appreciate * Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN m were passionate about helping world Jewry, regardless of their institutional affiliations. I want to express my appreciation for their time and hope that the final product accurately reflects their recollections and observations regarding JDC.Barry and Merle Ginsburg deserve special thanks for the MISSION, MEANING AND MONEY MARK L ROSEN ir extraordinary candor and openness. Their story is the basis for Chapter 9 of this book. I hope it inspires others to similar levels of caring and gMISSION, MEANING AND MONEY MARK L ROSEN
enerosity.Finally, I wish to thank my wife Sarita Ledani Rosen for her love and support.ACKNOWLEDGMENTSIn a work about fundraising and philanthropy, i* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN Meaning, and Money was provided by Stanley Snider of Newton, Massachusetts, and by Leslie Schultz, Jaynie Schultz, and Ron Romaner of Dallas, Texas to honor their husband, father, and father-in-law Howard Schultz for his ongoing dedication to the American Jewish Joint Distribution Committee.Addition MISSION, MEANING AND MONEY MARK L ROSEN al support was provided by William M. Marcus, a member of the JDC board, and by Jonathan G. Davis, MichaelG.Frieze, Marjorie Grodncr Housen, William RMISSION, MEANING AND MONEY MARK L ROSEN
. Sapers, JamesH.Shane, and Justin L. Wyner.At Brandeis University, Amy Sales, director of the Fisher-Bernstein Institute for Jewish Philanthropy and * Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro MISSION, MEANING AND MONEY MARK L ROSEN enter for Modern Jewish Studies, also provided institutional support and funding. I thank them for creating a research environment that attracted a project of this caliber.While lengthy writing projects are ultimately solitary endeavors, they cannot be completed without help. I was fortunate to have MISSION, MEANING AND MONEY MARK L ROSEN an outstanding research assistant at Brandeis, MeLena Hessel. Each time I made a request, she responded with an extensively researched and carefullyMISSION, MEANING AND MONEY MARK L ROSEN
organized document that far exceeded my expectations. She is the smartest and most diligent person who ever worked for me.I also thank Deborah Grant f* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. Sarnapro* Mission, Meaning,‘Ị f AND MoneyHow THE Joint Distribution Committee'l ■Became a Fundraising InnovatorMark I. Rosen®Aitirword BY Jonathan D. SarnaproGọi ngay
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