PADDLE POP MARKETING PLAN 2014
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: PADDLE POP MARKETING PLAN 2014
PADDLE POP MARKETING PLAN 2014
TRƯỜNG ĐẠI HỌC MỚ TP. HCMƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELLS SCHOOLECONOMICS & MANAGEMENTMMA?VU THI NGƯYET Q PADDLE POP MARKETING PLAN 2014 QUELO DANG MY VANPADDLE POP MARKETING PLAN 2014MASTER PROJECTMASTER IN MARKETING AND ADVERTISINGTutor s name: HUYNH BA CHAN NHUHo Chi Minh City-20143COMMITMENTWe. Vu Thi Nguyet Que and Lo Dang My Van. commit that this project has been accomplished by ourselves based on fact and figure collected from PADDLE POP MARKETING PLAN 2014 the public and Unilever Vietnam.This project is done for the completion of Master Marketing and Advertising MMA 7 course only and will not be used foPADDLE POP MARKETING PLAN 2014
r other purposes.ACKNOWLEDGEMENTWe would like to express our special thanks to Professor Marianne Claes who has given US clear guideline al the beginnTRƯỜNG ĐẠI HỌC MỚ TP. HCMƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELLS SCHOOLECONOMICS & MANAGEMENTMMA?VU THI NGƯYET Q PADDLE POP MARKETING PLAN 2014 rtive in following up our project with practical ads ices and guidance.Our grateful thank is also extended to all of Professors of the course MMA7 whose lectures have built the foundation knowledge for US.In addition, we would like to express our appreciation to great support of Wall's Vietnam marke PADDLE POP MARKETING PLAN 2014 ting team as well as the encouragement of Class Administrator (Ms. T.e Thi Ngoc Hien) and all members of MMA7 course.Last hut not least, our deep gratPADDLE POP MARKETING PLAN 2014
itude is given to our beloved families, friends and colleagues, who have always inspired and motivated US during the course.5TABLE OF CONTENTExecut ivTRƯỜNG ĐẠI HỌC MỚ TP. HCMƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELLS SCHOOLECONOMICS & MANAGEMENTMMA?VU THI NGƯYET Q PADDLE POP MARKETING PLAN 2014 all’s ice cream........................................83.Market situation analysis.....................................93.1.Macro environment analysis...............................93.2.Ice cream industry analysis.............................113.3.Competitors analysis............................... PADDLE POP MARKETING PLAN 2014 .....12II.BRAND ANALYSIS1.Business performance.........................................152.Brand marketing activities in 2013.........................PADDLE POP MARKETING PLAN 2014
..16TRƯỜNG ĐẠI HỌC MỚ TP. HCMƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELLS SCHOOLECONOMICS & MANAGEMENTMMA?VU THI NGƯYET QTRƯỜNG ĐẠI HỌC MỚ TP. HCMƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELLS SCHOOLECONOMICS & MANAGEMENTMMA?VU THI NGƯYET QGọi ngay
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