PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE ELS SCHOOLECONOMICS & MANAGEMENTMMA6AuthorKhoi. Tran DangTuan. Huynh Viet AnhPHILIPS HEALTHCARE VIETNAM&MARKETING COMMUNICATION STRATEGY IN TIMES OF CHANGEMASTER PROJECTMASTER IN M ARKETING & AVERTISINGTutor's Name: Serge BywalskiHo Chi Minh City - Vietnam-2013"Trade in health services will be affec PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE ted by changes in general trade liberalization, international legislation, and international institutions; in return, it will itself impact on nationaPHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
l economies(Blouin Drager ố- Smith, 2005 - World Bank)AcknowledgementsOver the time conducting the study and writing the paper, we have encountered ce------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE e, we would like to dedicate our acknowledgement to those who have offered US valuable helps during the dissertation working process.First of all. we would like to express our gratimde to the all people who have contributed to tliis thesis and supported US.We would like to give a special thank to ou PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE r tutor Serge Bywalski for Iris patience with our questions and for giving US a valuable feedback.We would like to offer our true thanks to our friendPHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
. Nir. Ng. Kenneth - Manager Business Intelligence, ClusterAPAC Marketing and Mr. Truong, Quoc Dung - SMIS Manager. SMIS Vietnam who is working at Phi------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE ant to thank our friends and families for their supportj We would never finish this thesis without these people.-------------------------------------( * )-----------------------------------------Executive SummaryNowadays, one of the most challenging factors for a company to develop is future plannin PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE g because the environment is changing rapidly which forces the company to deal with change almost every day. The companies and theirs Board of DirectoPHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
rs, therefore, need to have the ability to manage their cunent business as well as to handle unexpected changes.Established since 2002. Philips has ha------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE worries of local team due to economy downtrend. However, by year end. the market of PHC keeps on good growth.But. there are early signs of market problem in Vietnam. The market is still on the upward trend but with the global recession, there will be many changes in the economy, social policies of PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE the Vietnam government in 2012. Healthcare is one of the sectors that suffer a lot from these changes. Vietnam faces pressures with budget constraintsPHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
, ageing populations and growing disease of prosperity such as obesity and diabetes. In addition, many of the regions are emergent and lacking essenti------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE king their claims by introducing new business models that are changing the competitive landscape.The purpose of this study is to provide a general view about PHC Vietnam in the market, to evaluate the marketing activities of the company in the previous years and how the company should communicate wi PHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE th customers during limes of change.All things considered, we believe that we have provided PHC Vietnam a roadmap which suggests a good plan for the fPHILIPS HEALTHCARE VIETNAM & MARKETING COMMUNICATION STRATEGY IN TTMES OF CHANGE
uture to make PHC Vietnam become the market leader in term of market share in the next 5 years.---------------------------------------(s)-------------------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSE------------------------(*)-------------------------TRƯỜNG ĐẠI HỌC MỚ TP.HCM UNIVERSITÉ LIBRE DE BRUXELLESHOCHIMINH CITY OPEN UNIVERSITY SOLVAY BRUSSEGọi ngay
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