SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 vice and motivation from relatives, friends and colleagues.Second. I am deeply thankful to my teachers.for supporting me to overcome manychallenges throughout this research.Third. I definitely acknowledge to all Lecturers as well as administrative board from ....University with the initial lectures. SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 Finally. I would like to show my recognition to all tourist participated in the survey. This thesis would be never completed without them.ABSTRACTTheSOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
objective of the project is to analyze the impact of social media advertising on millenial consumer shopping intent in Ho Chi Minh City. The project cACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 sis and multiple linear regression analysis. The research results show that there are five elements of social media advertising that influence millenial consumer shopping intent: Informativeness, Entertainment, Interactivity. Credibility, Irritation. In particular, the factor of interaction - social SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 , entertainment and permission has a positive effect with the intention of shopping of consumers, while the factor of distraction has an opposite effeSOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
ct with the purchasing intention by consumers. Based on the research results, a number of recommendations are proposed to help businesses can improve ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 N1.1.RESEARCH PROBLEM1.2.OBJECTIVES AND RESEARCH QUESTIONS1.3.SCOPE OF RESEARCH1.4.SIGNIFICANCE OF RESEARCH1.5.RESEARCH STRUCTURECHAPTER 2: LITERATURE REVIEW2.1.KEY CONCEPTS2.1.1.Social network2.1.1.1.Definition2.1.1.2.Benefits of social networking sites2.1.2.Consumer behavior2.1.2.1.Definition and SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 Factors affecting consumer behavior2.1.2.2.Trend of purchasing behavior of consumers2.1.2.3.Millenials consumer behavior2.1.3.Social media & millenialSOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120
s consumer behavior relationship2.1.3.1.Social media & millenials consumer behavior relationship2.1.3.2.Social media advertising in fashion industry fACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 OGY3.2.RESEARCH SCALE AND MEASUREMENT3.2.1.Research ScaleACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as advGọi ngay
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