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SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

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Nội dung chi tiết: SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 vice and motivation from relatives, friends and colleagues.Second. I am deeply thankful to my teachers.for supporting me to overcome manychallenges th

roughout this research.Third. I definitely acknowledge to all Lecturers as well as administrative board from ....University with the initial lectures. SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

Finally. I would like to show my recognition to all tourist participated in the survey. This thesis would be never completed without them.ABSTRACTThe

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

objective of the project is to analyze the impact of social media advertising on millenial consumer shopping intent in Ho Chi Minh City. The project c

ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 sis and multiple linear regression analysis. The research results show that there are five elements of social media advertising that influence milleni

al consumer shopping intent: Informativeness, Entertainment, Interactivity. Credibility, Irritation. In particular, the factor of interaction - social SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

, entertainment and permission has a positive effect with the intention of shopping of consumers, while the factor of distraction has an opposite effe

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

ct with the purchasing intention by consumers. Based on the research results, a number of recommendations are proposed to help businesses can improve

ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 N1.1.RESEARCH PROBLEM1.2.OBJECTIVES AND RESEARCH QUESTIONS1.3.SCOPE OF RESEARCH1.4.SIGNIFICANCE OF RESEARCH1.5.RESEARCH STRUCTURECHAPTER 2: LITERATURE

REVIEW2.1.KEY CONCEPTS2.1.1.Social network2.1.1.1.Definition2.1.1.2.Benefits of social networking sites2.1.2.Consumer behavior2.1.2.1.Definition and SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

Factors affecting consumer behavior2.1.2.2.Trend of purchasing behavior of consumers2.1.2.3.Millenials consumer behavior2.1.3.Social media & millenial

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120

s consumer behavior relationship2.1.3.1.Social media & millenials consumer behavior relationship2.1.3.2.Social media advertising in fashion industry f

ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv

SOCIAL MEDIA ADVERTISING OF LOCAL FASHION INDUSTRY FULL 170120 OGY3.2.RESEARCH SCALE AND MEASUREMENT3.2.1.Research Scale

ACKNOWLEDGMENTFirst. I would like to express my best appreciation to my parents and my family for their supports on spirit and material as well as adv

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