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(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

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Nội dung chi tiết: (TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

MINISTRY OF FINANCE UNIVERSITY OF FINANCE - MARKETING FACULTY OF MARKETINGSubject code: 2221702049706Class: CLC20DMA06FINAL ASSIGNMENT INTEGRATED MARK

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC) KETING COMMUNICATIONS (IMC)NameStudent codeVo Minh Thanh2021008547Nguyen Linh Nhi2021008505Nguyen Thi Bich Ngoc2021008497Ly Hong Pham2021008521Tran Ho

ng Thy2021008564Ho Chi Minh City, 2022.TenMSSVDánlì giáVõ Minh Thảnh20210085471Nguyen ĩ.inh Nhi20210085051Nguyen Thị Bích Ngọc20210084971Lý Hồng Phẩm2 (TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

0210085211Trân Hỏng Thy20210085641TABLE OF CONTENTSLIST OF ABBREVIATIONS.....................................................viLIST OF TABLES.........

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

..................................................viiEXERCISE 1.................................................................11.Explain the communi

MINISTRY OF FINANCE UNIVERSITY OF FINANCE - MARKETING FACULTY OF MARKETINGSubject code: 2221702049706Class: CLC20DMA06FINAL ASSIGNMENT INTEGRATED MARK

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC) .........................................11.2.1.Source Encoding: The sender encodes the message...............11.2.2.Message..........................

.............................11.2.3.Channel.......................................................21.2.4.Receiver-Decoding............................ (TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

.................21.2.5.Noise.........................................................21.2.6.Response Feedback........................................

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC)

.....22.Example.............................................................32.1.Sender and the source.............................................32.

MINISTRY OF FINANCE UNIVERSITY OF FINANCE - MARKETING FACULTY OF MARKETINGSubject code: 2221702049706Class: CLC20DMA06FINAL ASSIGNMENT INTEGRATED MARK

(TIỂU LUẬN) FINAL ASSIGNMENT INTEGRATED MARKETING COMMUNICATIONS (IMC) ng..........................................................32.4.1Verbal.........................................................3

MINISTRY OF FINANCE UNIVERSITY OF FINANCE - MARKETING FACULTY OF MARKETINGSubject code: 2221702049706Class: CLC20DMA06FINAL ASSIGNMENT INTEGRATED MARK

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