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unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

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Nội dung chi tiết: unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI .MINH cn YHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation m performance: the moderation role of Relationship Marketing OrientationDOCTORAL THESISHo Chi Minh City, 2019MINIS TRY OF EDUCATION AND TRAININGUNIVER

SITY OF ECONOMICS HO CHI MINH CITYHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm performance: the moderation role of Rela unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

tionship Marketing OrientationDOCTORAL THESISSpecialization: Business Administration Code: 9340101SUPERVISORS:Assoc.Prof. BUI TIIANII TRANG, Ph.DAssoc

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

.Prof. TRAN HA MINH QUAN, Ph.l)Ho Chi Minh City, 2019TABLE OF CONTENTSLIST OF TABLES.......................................................VLIST OF FI

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI .MINH cn YHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation ..............................................11.2.Research objectives...........................................71.3.Research questions..............

..............................81.4.Research scope................................................81.5.Research methods................................ unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

..............91.6.Research contributions.......................................101.7.Structure of the study.......................................1 1

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation

1.8.Conclusion...................................................13CHAPTER 2: THEORITTCAL BACKGROUND AND HYPOTHESESDEVELOPMENT........................

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI .MINH cn YHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm

unlicensed market orientation, corporate social responsibility, and firm performance the moderation role of relationship marketing orientation .................162.3.rhe agency theory............................................17

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI .MINH cn YHOANG cuu LONGMarket Orientation, Corporate Social Responsibility, and Firm

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