Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
GUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus Au Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 uthenticitypalgravemacmillanGuojun ZengSchool of Tourism ManagementSun Yat-sen University'Guangzhou, ChinaFrank M. GoRotterdam School of ManagementErasmus University'Rotterdam, The NetherlandsHenk J. de VriesRotterdam School of ManagementErasmus University'Rotterdam, The NetherlandsISBN 978-981 -13- Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 0985-4 ISBN 978-981-13-0986-1 (eBook) https://dot org/10.1007/978-981 -13-0986-1library-of Congress Control Number: 20189542.30The F.diior(s) (if applRestaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
icable) and The Author(s) 2019This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole orGUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus Au Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.1 he use of general descriptive names, registered names, trademarks, sen ice marks, e Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 tc. in this publication does not imply, even in the absence of a specific statement, that such names arc exempt from the relevant protective laws andRestaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
regulations and therefore free for general use. The publisher, the authors and the editors arc safe to assume that the advice and information in this GUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus Au Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 or implied, with respect to the material contained herein or for any errors or omissions that may' have been made. The publisher remains neutral w ith regard to jurisdictional claims in published maps and institutional affiliations.Cover illustration: © The Picture Pantry / Getty ImagesCover design: Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 lorn HoweyThis Palgrave Macmillan imprint is published by the registered company Springer Nature Singapore Pte Ltd.The registered company address is:Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
152 Beach Road, #21-01/04 Gateway East, Singapore 189721, SingaporeAc KN( ) WI JEDG M ENTSMany people contributed ro this book in different ways. We GUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus Au Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 his manuscript, or parts of it, or for supporting our study in the hospitality management area.One of the main struggles in empirical research is to obtain access to companies. We were lucky to be able to get access and collect data in very interesting companies. This would not have been possible wi Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 thout the help of several individuals from these organizations, to whom we are very grateful. Our special thanks go to Jiumaojiu Shanxi Restaurant, DoRestaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
ngring Hunan Restaurant, Little Sheep, Kungfu, Qianlizoudanji, Aqiang’s Fish, and many others for opening doors, providing feedback, and showing respoGUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus Au Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 of our research. We were fortunate to meet other experienced researchers who offered US additional advice and feedback on our work. We are very grateful to professors Shanyi Zhou and Hong Zhu for helping US to link different aspects of our research.We want to thank the National Science Fund Committe Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260 e in China for their financial support for the investigation process (No. 41201140; No. 41571129).We are very sorry that our co-author Frank Go passedRestaurant Chains in China: The Dilemma of Standardisation versus Authenticity41260
away before this manuscript w as finished. He inspired both of US to continue the research in this intriguing and important field of authenticitv andGUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus AuGUOJUN ZENG HENK J. DE VRIESFRANK M. GOJo?Guojun Zeng • Henk J. de Vries Frank M. GoRestaurant Chains in ChinaThe Dilemma of Standardisation versus AuGọi ngay
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