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A study of brand awareness about love beauty and planet among youngsters in district 10

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Loại tài liệu:     WORD
Số trang:         40 Trang
Tài liệu:           ✅  ĐÃ ĐƯỢC PHÊ DUYỆT
 











Nội dung chi tiết: A study of brand awareness about love beauty and planet among youngsters in district 10

A study of brand awareness about love beauty and planet among youngsters in district 10

---HU I.Hl Ml AH I II V L1M1VERS11 V UI I UREIGA LANGUAGES—- INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATIONA MARKETING RESE

A study of brand awareness about love beauty and planet among youngsters in district 10 EARCH PROJECTMajor: MarketingA study of brand awareness about Love Beauty and Planet among youngsters in District 10Student’s name: TYan Nguyen Xuan T

rueClass: Marketing ResearchCourse: 2018-2022HCMC, June/2021AbstractThe paper concerned with the interest standard of vegan cosmetics. The consumption A study of brand awareness about love beauty and planet among youngsters in district 10

of vegan products is restrict by many barriers. The first limitation is the lack of understanding of vegan products. Consumers only have a habit of c

A study of brand awareness about love beauty and planet among youngsters in district 10

onsuming non-vegan products. Consumer behavior affects significantly the amount of vegan product's consumption. Buyers are impacted by social relation

---HU I.Hl Ml AH I II V L1M1VERS11 V UI I UREIGA LANGUAGES—- INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATIONA MARKETING RESE

A study of brand awareness about love beauty and planet among youngsters in district 10 Businesses widen marketing campaigns to attract customers. The method of increasing brand identity for vegan cosmetics need performing well. The quant

itative approach has been used in this study and data was collected through a survey with the questionnaire, which surveyed students in Ho Chi Minh Ci A study of brand awareness about love beauty and planet among youngsters in district 10

ty. This study helps consumers to better understand the value of vegan products, and at the same time helps companies have a better vision when it com

A study of brand awareness about love beauty and planet among youngsters in district 10

es to advertising strategies to attract customers.Key words: vegan cosmetics, consumption, consumer behaviour, awareness, brand percepion.1TABLE OF CO

---HU I.Hl Ml AH I II V L1M1VERS11 V UI I UREIGA LANGUAGES—- INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATIONA MARKETING RESE

A study of brand awareness about love beauty and planet among youngsters in district 10 arch methodologies1.5Scope and limitation1.5.1 Scope of study1.5.2. LimitationCHAPTER 2: FINDING AND DISCUSSION2.1Overview of the chosen company2.2Foc

us groups2.2.1 Sampling Techniques2.2.2FOCUS group2.3Data collection2.3.1 Primary data2.3.2Secondary data2.3.3Data collection process2.4Data analysis2 A study of brand awareness about love beauty and planet among youngsters in district 10

.4.1The type of cosmetics consumed r2.4.2Love Beauty and Planet Brand Awareness................................172.4.3Priority In Choosing Vegan Cosme

A study of brand awareness about love beauty and planet among youngsters in district 10

tics..................................192.4.4. Love Beauty Planet Brand Awareness Levels.............................202.4.5Brand recognition factors

---HU I.Hl Ml AH I II V L1M1VERS11 V UI I UREIGA LANGUAGES—- INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATIONA MARKETING RESE

A study of brand awareness about love beauty and planet among youngsters in district 10 Product recognition through product packaging..232.4.8The factors that increase brand equity in advertising.................252.4.9Love Beauty and Pl

anet's social media channels........................26 A study of brand awareness about love beauty and planet among youngsters in district 10

---HU I.Hl Ml AH I II V L1M1VERS11 V UI I UREIGA LANGUAGES—- INFORMATION TECHNOLOGYDEPARTMENT OF INTERNATIONAL BUSINESS ADMINISTRATIONA MARKETING RESE

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