APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

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Nội dung chi tiết: APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERN ATION AL BUSINESS—Í-D —GRADUATION THESISMajor: International Business EconomicsAPPLYING MARKET

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE TING MIX (7Ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACEStudent’s Full NameStudent IDClassIntakeSup

ervisor: Do Thi Quynh Anh:1314150004: A24 - High quality program: 52: Nguyen Ngoc Dat, MBA.Ha Noi, December 2016iTABLE OF CONTENTSLIST OF ABBREVIATION APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

.............................iiiLIST OF FIGURES...................................ivLIST OF TABLES.....................................VINTRODUCTION..

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

......................................................1CHAPTER 1: THEORETICAL BACKGROUND...................................41.1.Marketing strategy def

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERN ATION AL BUSINESS—Í-D —GRADUATION THESISMajor: International Business EconomicsAPPLYING MARKET

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE .................51.2.Marketing Mix (7Ps)..........................................51.2.1.Product..................................................71.

2.2.Pricing..................................................91.2.3.Place (distribution)....................................131.2.4.Promotion......... APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

......................................171.2.5.People..................................................241.2.6.Process.................................

APPLYING MARKETING MIX (7ps) TO IMPROVE BUSINESS ACTIVITIES OF VIETJET AIR JOINT STOCK CORPORATION IN VIETNAM MARKETPLACE

................251.2.7.Physical evidence.......................................25CHAPTER 2: AN OVERMEM ABOl T METJET AIR JOINT STOCK ANDTHEIR SEGMENT

FOREIGN TRADE UNIVERSITYFACULTY OF ECONOMICS AND INTERN ATION AL BUSINESS—Í-D —GRADUATION THESISMajor: International Business EconomicsAPPLYING MARKET