chapter i executive summary

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Loại tài liệu: WORD

Số trang: 49 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

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Nội dung chi tiết: chapter i executive summary

chapter i executive summary

Lecturer: Munish ShaliniA04EGroup 6UEFUNIVERSITY OF ECONOMICS & FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUNWWtWTV c» ECONOMCS » FIMNCEGROUP (6• Tràn

chapter i executive summary n Thanh Ngân•Đỗ Huy Thạch•Nguyễn Huy Hà•Hoàng Thị Thanh Hiền•Phan Công Minh•Nguyễn Vũ Đan HạLECTURERMunish ShaliniGroup 6Lecturer: Munish ShaliniA04ET

able of contentsChapter I: EXECUTIVE SUMMARY.................................................3Chapter II: OVERVIEW.................................... chapter i executive summary

.....................31.General introduction...................................................32.Zara's history......................................

chapter i executive summary

...................43.Foundation and competitive advantage...................................44.The product line of Zara..............................

Lecturer: Munish ShaliniA04EGroup 6UEFUNIVERSITY OF ECONOMICS & FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUNWWtWTV c» ECONOMCS » FIMNCEGROUP (6• Tràn

chapter i executive summary .......................61.Market Analysis........................................................62.PESTLE Analysis 1 IOS WOTAnalysis.................

...................................Chapter V: STP ANALYSIS..................................................1.Market Segments......................... chapter i executive summary

...........................2.Target segment.....................................................3.Positioning.........................................

chapter i executive summary

...............Chapter VI: MARKETING STRATEGY...........................................1.Product Strategy............................................

Lecturer: Munish ShaliniA04EGroup 6UEFUNIVERSITY OF ECONOMICS & FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUNWWtWTV c» ECONOMCS » FIMNCEGROUP (6• Tràn