chapter i executive summary
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: chapter i executive summary
chapter i executive summary
Lecturer: Munỉsh ShalỉnlA04EGroup 6UEFUNIVERSITY OF ECONOMICS &FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUW*tR9«rr Of ECOKMCS 4 FIMMC*1EP01T•Tran Tha chapter i executive summary anh Ngân•Đỗ Huy Thạch•Nguyễn Huy Hà•Hoàng Thị Thanh Hiền•Phan Công Minh•Nguyễn Vũ Đan Hạ[ỊrôffiỉUWMunish ShaliniLecturer: Munish ShalỉniA04EGroup 6Table of contentsChapter I: EXECUTIVE SUMMARY...............................................3Chapter II: OVERVIEW........................................ chapter i executive summary ...............31.General introduction.................................................32.Zara's history..............................................chapter i executive summary
........43.Foundation and competitive advantage................................44.The product line of Zara............................................Lecturer: Munỉsh ShalỉnlA04EGroup 6UEFUNIVERSITY OF ECONOMICS &FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUW*tR9«rr Of ECOKMCS 4 FIMMC*1EP01T•Tran Tha chapter i executive summary ..61.Market Analysis......................................................62.PESTLE Analysisl 10SWOT Analysis.......................................Chapter V: STP ANALYSIS...................................................121.Market Segments.....................................................122.Ta chapter i executive summary rget segment.....................................................143.Positioning........................................................14Chapter VI:chapter i executive summary
MARKETING STRATEGY............................................181.Product Strategy....................................................182.Price StrateLecturer: Munỉsh ShalỉnlA04EGroup 6UEFUNIVERSITY OF ECONOMICS &FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUW*tR9«rr Of ECOKMCS 4 FIMMC*1EP01T•Tran ThaLecturer: Munỉsh ShalỉnlA04EGroup 6UEFUNIVERSITY OF ECONOMICS &FINANCE HO CHI MINH CITYECONOMIC DEPARTMENTUW*tR9«rr Of ECOKMCS 4 FIMMC*1EP01T•Tran ThaGọi ngay
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